Free PPC performance review

Already spending £1,000+ per month on Ads?

Discover what is limiting your campaign performance. Our PPC specialists will uncover wasted spend, identify opportunities to improve lead quality and give you a clear plan for profitable growth.

Apply for your free PPC review

Running ads now£1k+ monthly spendSeeking ongoing growth

Google Ads campaign performance dashboard

Advertising channels SMP manages

Campaign expertise across Google Ads, Microsoft Advertising, Meta Ads and TikTok Ads.

Less wasted spend.
More profitable growth.

We focus on the commercial metrics that matter to your business, not vanity metrics or platform activity.

Better lead quality

Find the campaigns, audiences and search terms attracting the prospects most likely to convert.

Lower cost per lead

Identify budget leakage, weak targeting and conversion friction that inflate acquisition costs.

Cost per lead-22.4%after optimisation

Higher ROAS

Prioritise the campaigns and offers that create the strongest return and build a path to scale.

A practical growth plan

Leave with prioritised recommendations your team can understand, action and measure.

Tracking fixesBudget prioritiesNext-step roadmap

What you receive

A PPC review built around clear decisions.

No generic checklist. We review your current account, uncover the commercial issues and explain what should happen next.

Apply for your free review

01

Campaign review

We assess your current campaigns, account structure, targeting and budget allocation.

02

Performance analysis

We identify wasted budget, tracking issues, conversion friction and growth opportunities.

03

Strategy session

A PPC specialist walks you through the findings and explains the highest-impact improvements.

04

Growth plan

You receive practical recommendations and a route to ongoing PPC management where appropriate.

Verified PPC performance

Real campaign outcomes across different industries.

See how focused PPC strategy has helped businesses increase conversions, reduce acquisition costs and generate stronger returns.

Featured PPC case study

More conversions and stronger returns with less ad spend.

A focused Google Ads strategy increased conversion efficiency and total conversions while reducing overall spend.

Hospitality · Google AdsQ2 2024 -> Q2 2025

Conversion rate25.61%up 187.95%

Total conversions5,807.68up 22.14%

Return on ad spend57.04up 91.50%

Total ad spend$2,015.75down 43.37%

01eCommerce · Health & Wellness

Google Ads

A restructured account focused budget on high-performing campaigns and product groups.

Conversion rate5.90%+419.52%

Conversion value187,376.28+178.95%

ROAS5.90+53.40%

View Beast Pharm case study↗

02Homebuilding · Events

PPC

A focused paid-search campaign increased ticket sales while reducing acquisition costs.

Ticket sales+421%increase via PPC

Cost per conversion-48%lower acquisition cost

Campaign outcomeSold outin under 8 weeks

View Homebuilding case study↗

03Religious nonprofit · Global apps

46 campaigns

Global campaigns were managed at scale to increase downloads more efficiently.

Interaction rate14.55%from 3.30%

Cost per conversion$0.08from $0.22

Average CPC$0.01from $0.05

View Biblica case study↗

Brands we have worked with

Is this PPC performance review right for you?

This is ideal for

Businesses ready to improve and scale

Already running paid advertising campaigns
Spending at least £1,000 per month
Looking for better ROI and higher-quality leads
Open to ongoing PPC management if there is a fit

This may not be suitable for

Businesses not yet ready for managed growth

Not currently investing in paid advertising
Working with a very limited advertising budget
Looking mainly for free or DIY marketing advice
Not ready to invest in improving campaign performance

Client proof

Trusted by businesses focused on long-term growth.

See why businesses trust SMP as a long-term digital marketing partner.

01

“

An incredibly valued long-term partner.

Pocket Creatives describes SMP as a genuine partner that contributes expertise beyond the expected service.

02

“

Started with a small engagement and grew into an ongoing partnership.

03

“

Great people to work with and a strong extension of the brand online.

Find out what is holding your campaigns back.

Tell us where your paid media is today. Our PPC team will review your details and contact you about the next step.

01Quick qualification form02Reviewed by the PPC team03Clear next-step conversation

Everything you need to know before applying.

Still unsure whether the review is a good fit? These answers address the most common questions.

What happens during the PPC Performance Review?+

We assess your current campaign setup, performance data, tracking and growth opportunities, then explain the most important findings and recommended next steps.

Is there any obligation?+

No. The review is designed to identify opportunities and give you clearer direction. If ongoing PPC management is appropriate, we can discuss it after presenting the findings.

How long does the review take?+

The timeframe depends on the size and complexity of your account. We will confirm the expected turnaround after reviewing your campaign setup and access requirements.

Which advertising platforms do you support?+

We support Google Ads, Microsoft Advertising, Meta Ads and TikTok Ads. The platforms included in your review will depend on your current campaign setup.

Will you need access to my advertising account?+

We may need account access to review your campaign structure, tracking and performance properly. We will explain what access is required before the review begins.

Stop guessing where your ad spend is going.