Seek Marketing Partners
About Weeki Wachee (PPC)
Weeki Wachee is an enchanted spring where you can see live mermaids, take a trip on a river boat cruise, learn about Florida wildlife, and swim in the pristine waters at Buccaneer Bay. You can also embark on a paddling adventure down the pristine waterway of the Weeki Wachee River. Weeki Wachee Springs State Park is one of Florida’s most legendary and unique family destinations, entertaining audiences since 1947.
Their Goals
- Increase traffic to their website
- Increase conversions
- Make the users interact with the website’s other engagements
- Maintain the campaign performances
- Keep the campaign costs within the limit.
What We Did
We improved campaign efficiency by regularly refreshing ad assets to maintain relevance and appeal. Negative keywords were applied on an ongoing basis to filter out low-intent traffic, while sitelinks and refined display paths were added to make key information more accessible to users. We fine-tuned keyword targeting based on relevance to boost performance, and closely monitored daily budgets to ensure optimal use of the limited spend available. For the limited budget that we can have every month, we have maximised the potential of the account through our consistent & careful maintenance of the campaign algorithms.
Weeki Wachee (PPC) Project Overview
Client Name:
Weeki Wachee (PPC)
Client Industry:
Guest Services, Hospitality
Services Provided:
Google Ads Management
Project Duration:
April - June 2025 & April - June 2024
Case Study Trigger Date:
April 2025
The Challenge
The Weeki Wachee account only has a limited budget to be deployed so there are no fancy strategies that we can utilise. The main goal of the client is for the users to make a purchase and interact with their other engagements.This leads us to the conclusion that prioritises only the most essential campaigns or audience segments. Ultimately, every dollar must be maximised, requiring strategic precision and constant monitoring to ensure the account delivers meaningful results without overspending.
The Strategy
Given the limited budget allocated to the Weeki Wachee account, our strategy focuses on maximising efficiency and driving meaningful outcomes within financial constraints.
- Prioritise essential campaigns that directly support purchase intent and user engagement.
- Focus on high-performing keywords and tightly themed ad groups to ensure relevance and cost-effectiveness.
- Monitor performance daily and make necessary budget adjustments.
- Optimise ad creatives based on their performance.
The Execution
We implemented:
- Regular update of assets to make ads more appealing and relevant.
- Application of negative keywords for the existing campaigns periodically to avoid low-intent users.
- Addition of ad extensions such as sitelinks and configuration of display paths to provide easier to digest information to the potential users.
- Keyword optimisations and applications based on their relevance.
- Daily budget monitoring and its utilisation to fully capitalise on the limited budget at hand.
By Q2 2025, the fine tuning that happened in the previous year has created an account that is efficient in achieving the client goals.
The Results
April–June 2025 Summary:
- Improved Conversion Rate: 25.61% (+187.95% compared to previous Q2)
- Increase in Conversions: 5,807.68 (+22.14% compared to previous Q2)
- Considerable Growth in ROAS / ROI: 57.04 (+91.50% compared to previous Q2)
- Significant decrease in Cost despite Massive ROAS / ROI Growth: $2,015.75 (-43.37% compared to previous Q2)
- Outcome: From April to June 2025, the Weeki Wachee account achieved strong year-over-year growth with improved interaction and conversion rates, a noticeable increase in total conversions, and a considerable boost in return on ad spend. These gains were achieved despite a significant reduction in overall cost, highlighting the effectiveness of a focused, budget-conscious strategy that delivered more value with less spend.
What's Next
To build on the campaign’s strong performance and efficiency, the next step is to recommend a strategic budget increase. The account has demonstrated its ability to deliver meaningful results within a limited budget.
- Scale high-performing campaigns with an increase in campaign budgets while maintaining cost-efficiency.
- Maintain precision and control by continuing daily monitoring and performance-based adjustments.
- Align with long-term goals by leveraging current momentum to support sustained growth and deeper engagement.
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