About Beast Pharm
At Beast Pharm, they offer a complete range of high-quality sports nutrition and wellness supplements to support every stage of your fitness journey. From powerful preworkouts and essential intraworkout hydration formulas to recovery-focused postworkouts, their products are crafted to fuel peak performance. Their range includes premium protein powders, protein-packed biltong, pure creatine, and advanced daily wellness formulas to boost energy, strength, and overall health.
Their Goals
- Increase conversion value
- Increase product listings
- Find the proper market for the products
- Lead the the market in Premium supplements & gym apparel through ads
- Maintain the campaign performances
What We Did
We restructured the account by disabling underperforming campaigns and prioritising those delivering strong ROAS, including a newly launched initiative and a core campaign housing the bulk of purchasable products. To maintain algorithm stability of the campaigns that were already active, we then kept changes minimal but impactful by adjusting ROAS targets for gradual growth, refining budgets for efficient spend, applying negative keywords to filter low-intent traffic, and running A/B tests to keep ad assets fresh and engaging. This resulted in a massive upscaling of the successful ads account and one step closer to their overall goal of being the leading gym products & apparel brand.
Beast Pharm Project Overview
Client Name:
Beast Pharm
Client Industry:
eCommerce, Health & Wellness, Medical
Services Provided:
Google Ads Management, Paid Search, PPC
Project Duration:
January – April 2025 & January - April 2024
Case Study Trigger Date:
January 2025
The Challenge
Beast Pharm already had a solid e-commerce presence but they wanted to be in the lead of the market. Their goal was to outpace the competition, expand their market share, and make strategic investments to dominate the fitness product space.
The Strategy
Our strategy was about building a scalable, future-proof campaign structure that could grow with the brand. So we focused on:
- Establishing a strong campaign foundation designed for long-term success.
- Refreshing assets to keep ad appeal sharp and relevant.
- Creating a central campaign that could serve as the account’s performance anchor.
The Execution
There were modifications in which campaigns were going to be left enabled:
Campaigns that were disabled in the current period:
- Retargeting
- Supplement Specific
- Top Products Search
- Performance Max
- 2nd Performance Max
- Core Performance Max – Assets + Feeds
- Shopping
Campaigns enabled in the current period;
- Brand and Eddie
- continued to deliver strong ROAS and remained active.
- PMax Core New Serves as the focal point of the account that houses most of its purchasable products.
- Beast Smelling Salts – Brand – was a new venture requested by the client, still in its early stages.
We kept changes minimal to preserve algorithm stability, but made key refinements:
- Slight ROAS adjustments to encourage incremental growth without disrupting performance.
- Applied negative keywords to filter out low-intent traffic.
- Tweaked budgets to maximise monthly spend efficiency.
- Ran A/B tests on ad copy to maintain asset quality and engagement.
By Q1 2025, the results showed clear, measurable growth that validated our strategy and execution.
The Results
January–April 2025 Summary:
- Massive Increase in Conversion Rate: 5.90% (+419.52% compared to previous year 1st Quarter)
- Tremendous amount added in Conversion Value: 187,376.28 (+178.95% compared to previous year 1st Quarter)
- PMax Core New – 88,538.37
- Brand – 71,807.53 (+141.45%)
- Eddie – 26,968.38 (+163.91%)
- This showcases the Brand campaign & Eddie campaign growths.
- More than half increase in account ROAS / ROI: 5.90 (+53.40% compared to previous Quarter)
- Eddie – 4.50 (+93.37%)
- Cost: £31,752.12 (+81.85% compared to previous year 1st Quarter)
- Outcome – The account delivered exceptional growth across key performance indicators. Conversion rates surged, reflecting stronger audience intent and improved campaign relevance. The total conversion value saw a substantial uplift, driven by high-performing campaigns such as Brand and Eddie, which demonstrated remarkable efficiency and return. Overall ROAS also climbed significantly, confirming that the account strategy is not only driving volume but doing so with profitability in mind. These results highlight the strength of the campaign structure and the impact of focused optimisations in a long period of time.
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