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Biblica (PPC) Project Overview
Client Name:
Biblica (PPC)
Client Industry:
Religious Non-Profit
Services Provided:
Google Ads Management, PPC
Project Duration:
April 2024 - May 8, 2025 & January 2022 - December 2023
Case Study Trigger Date:
May 2025
The Challenge
The client is about bible applications(most are differentiated by language) to be advertised and downloaded throughout the globe. Their goal is to get more downloads from their budget to reach a new set of people.
The Strategy
Since their goal is widespread all over the globe, we have to make a massive set of ads to fit the location specifications.
- Create different campaigns per application.
- Comply with the given budget of the client per application & location.
- The campaigns are as consistent as they can be in terms of their assets and messaging.
The Execution
We implemented:
- Creation of 46 campaigns based on the existing applications..
- Specific Language per campaign
- Arabic
- Croatian
- Estonian
- etc.
- Specific Location per campaign
- Afghanistan
- Ghana
- Kenya
- etc.
- Specific Asset per campaign
- Translated ad descriptions & headlines based on the location & language spoken.
- Specific Budget per campaign
- Compliance with the set budget per application based on client demands.
- Specific Language per campaign
- Meticulous ad campaign management
- Creation of new translated ad copies for all the existing campaigns.
- Adjusting the budget of the 46 existing campaigns that is spent throughout the month.
- Specific campaign download targets to be reached per month.
This then resulted in a metric that the client can be proud of.
The Results
April 2024 – May 8, 2025 Summary
Direct Comparisons for the key metrics in the screenshots:
Interaction Rate: 3.30% (2023) -> Interaction Rate: 14.55% (now)
Conversion Rate: 6.90% (2023) -> Conversion Rate: 8.82% (now)
Cost/conv: $0.22 (2023) -> Cost/conv: $0.08 (now)
Avg CPC: $0.05 (2023) -> Avg CPC: $0.01 (now)
Cost: $376,436.63(2023) -> Cost: $278,330.85 (now)
- Outcome: The latest performance shows the drastic difference when comparing the two periods. Interaction and conversion rates have both increased, indicating stronger engagement and more effective targeting. At the same time, costs have dropped considerably both in terms of cost per click and cost per conversion which demonstrates greater efficiency and smarter budget utilisation. The sharp rise in interaction rate also stands out as well above industry benchmarks, showcasing the strength of the campaign strategy and execution.
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