Books More Site Surveys with PPC for Your Solar Company

Drive site surveys, quote requests, and installs through data-driven PPC campaigns for your solar company. Reach homeowners actively searching for solar panels, battery storage, and EV chargers. Lower your cost per lead (CPL), attract higher-intent enquiries, and scale predictable installs.

Book a Free PPC Audit See How It Works

Call-first and form-driven lead funnels

Geo-targeting by radius or postcodes

Weekly optimisation, tracking, and reporting

$35

Avg. CPL (from)

+64%

Qualified Leads ↑

3.8x

ROAS (90d)

*Performance metrics from established solar advertisers. Results vary by market and ad budget.

Google Partner Certified

Meta Ads Specialists

Call Tracking & Conversion Funnels

Lead Quality First

Why Work With Us for PPC Advertising

Solar-First Strategy
We design campaigns specifically for the renewable energy sector – using data-backed keywords and ad creatives that attract homeowners searching for solar panel installation, battery storage, inverters, and EV chargers.
Search + Social
Capture high-intent traffic with Google Ads, while Meta (Facebook & Instagram) campaigns retarget and nurture warm leads to lift conversion rates. This pay-per-click approach ensures your strategy works across the full buyer journey.
Click Funnels That Convert
Every funnel is built for speed, clarity, and consistency: Ad → Landing Page → Call/Quote → CRM Follow-Up. Our PPC advertising services connect every step, ensuring every click leads closer to an install.
Budget Efficiency & Transparency
Get more from every ad pound. We optimise weekly with negative keywords, fresh creative testing, and transparent reporting dashboards, so you always know where your budget goes.

Sample Funnels

Survey Booking Funnel

Google Search Ad ("solar panels near me")Landing Page (book a survey)Lead Form/CallEmail/SMS follow-up

Battery Storage Funnel

Meta Awareness AdBattery Offer PageRetargetingConsultation Call

Commercial Solar Funnel

Google + PMaxQuote Request PageSite AssessmentCRM Nurture

Best PPC Services for Solar Installers

Choose what fits your current growth stage. Add more as your install base expands.

Google Search Ads

Target high-intent solar-related keywords
Mix of exact and phrase matches for precision
Optimised for call-based and form conversions

Meta (Facebook/Instagram) Ads

Awareness and retargeting campaigns
Homeowner lookalikes audiences
Social media marketing that converts attention into appointments

Landing Pages & CRO

Tap-to-call CTAs and trust-driven content
Finance, warranty, and installation info above the fold
Fast-loading, frictionless forms to improve conversion rate

Tracking & Reporting

Call tracking, recordings, and GA4 integrations
Transparent weekly performance reports
Full-funnel insights for pay-per-click optimisation

Performance Max (Optional)

Multi-network visibility
Seasonal promos and install lead capture
Data-driven optimisation across channels

Local Service Ads (Optional)

Verified Google pay-per-lead setup
Profile optimisation for Google Guaranteed
Lead services that enhance your PPC advertising ROI

Ready to Book More Solar Surveys?

Claim your free audit today. We’ll review your current campaigns, target area, and budget – and send your quick-win recommendations within 24 hours.

Call Now Get Free PPC Audit

Frequently Asked Questions

PPC is a form of online advertising that helps solar companies appear at the top of Google or social media results when people search for solar panels, battery storage, or EV chargers. You only pay when someone clicks on your ad – making it one of the most cost-effective ways to generate qualified leads.

A well-managed ad campaign brings in consistent, high-quality leads by targeting homeowners and businesses actively looking for solar solutions. It can fill your calendar with site surveys, improve conversion rates, and scale installs faster than organic marketing alone.

Budgets vary by market and goal. We optimise campaigns weekly to make every pound go further, focusing on lowering your cost per lead (CPL) while maintaining strong enquiry quality.

Most solar companies succeed by combining Google Ads for high-intent leads with Meta Ads (Facebook and Instagram) for awareness, retargeting, and upselling. This mix of social media marketing for solar companies captures immediate buyers and nurtures prospects who are still researching.

We’re solar-first marketers – meaning every keyword, funnel, and ad creative is tailored for the renewable energy sector. From call-first campaigns to CRM follow-ups, we design systems that deliver measurable installs, not just clicks.

No marketing company can guarantee specific numbers, but we can guarantee full transparency. You’ll receive weekly reports, live dashboards, and clear performance data. Most of our clients see increased lead volume and lower CPLs within the first 90 days.

You’ll usually see early traction within the first few weeks, with steady optimisation over 2–3 months as data builds. This ensures your campaigns keep improving for long-term growth and lower acquisition costs.

Yes. We design and optimise landing pages – with call tracking, trust badges, and easy lead forms that boost conversion rates.

Absolutely. Alongside PPC services, we support solar brands with social media marketing, retargeting, and lead nurturing – helping you build awareness and maintain a steady pipeline.

Simply click “Get a Free PPC Audit” and share your details. Our team will review your market, ad performance, and budget efficiency – then send you a clear action plan with quick wins to boost your results.