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White Label PPC Pricing for Agencies
Know what your agency is paying, what your clients will receive and where your margin sits.
Our white label PPC pricing gives agencies a clear management cost for adding paid search without building another internal team. We handle the campaign work under your brand, while you control the client relationship and what you charge.
What Does White Label PPC Cost Your Agency?
The cost of outsourcing PPC is based on the agreed service scope, with clear management costs for your agency and separate advertising spend for your client.
The media budget is paid directly by the client through their own advertising account, while SMP invoices your agency for the management service.
This keeps the client's advertising spend separate from your management fee and the price you charge your client.
How We Structure White Label PPC Pricing
Your agency should know what it is paying for before you quote your client. Our pricing is based on the agreed PPC service scope, while advertising spend remains separate.
Campaign Complexity
The management work required depends on the PPC services included in the agreed scope, from campaign setup and targeting through to ongoing optimisation and reporting.
Number of Platforms
Google Ads, Bing, paid social and other platforms can be included where they form part of the agreed PPC service scope.
Ongoing Management
Campaigns need monitoring, bid management, testing and adjustments after launch. These activities form part of the ongoing PPC management service.
Reporting Requirements
Your agency receives reporting on campaign performance, spend, conversions and other agreed measures for use in client reporting.
What Your Agency Gets for the Fee
The management fee covers the PPC work required to manage your client's campaigns, including campaign setup, optimisation, tracking and reporting.
Campaign Setup
We build campaigns around the client's goals, budget and target audience.
Keyword & Audience Targeting
We research search terms and audiences most relevant to the campaign.
Ad Creation & Testing
We create and test ad messaging to identify what performs best.
Bid & Budget Management
We monitor spend and adjust bids and budgets based on campaign performance.
Tracking & Analytics
We check conversion tracking and campaign data so decisions are based on data.
Reporting
You receive reports and dashboards covering spend, conversions, cost per lead or sale and next steps.
Build Your Client Margin Into the Model
White label PPC lets your agency set its own client-facing price while keeping the SMP management fee separate. You can apply your own margin to the management fee or include PPC within a wider client package. SMP provides the delivery and reporting; your agency sets the client-facing price.
This means you can package PPC alongside SEO, web development or other marketing services without having to build the paid media capability yourself.
Where White Label PPC Fits Your Agency
This model is particularly useful when PPC demand is growing faster than your internal capacity.
You Already Sell PPC
Keep taking on paid media clients while giving your team additional delivery capacity.
Your Agency Is Growing
You can apply your own margin to the management fee or include PPC within a wider client package.
PPC Is Outside Your Expertise
Add paid search to your service offering without hiring an internal PPC specialist.
You Want a Wider Service Package
Combine PPC with SEO and other digital marketing services while keeping the client relationship within your agency.
Keep the Client Relationship. Keep the Margin.
Your agency remains the client-facing partner. We invoice your agency for the management service, while the client's advertising spend stays in their own advertising account.
You decide how PPC is positioned, packaged and priced for your clients. We handle the agreed PPC delivery behind the scenes.