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Residential rooftop solar array

PPC for Solar Companies That Boosts Leads & Installs

We build funnels and pay-per-click advertising services for solar providers that capture homeowners searching for solar panels, battery storage, and EV chargers – turning them into qualified surveys and signed installs. Our strategies focus on high-quality leads and measurable ROI.

$35
Avg. CPL (from)
+58%
Survey Requests ↑
3.7x
ROAS (90d)
Why Us?
Licensed & Insured
Transparent Reporting
Call Tracking
Solar-Focused Funnels
Ready to Book
Safe and Licensed
Choose SMP PPC

Why Solar Companies Choose Us

FeatureOur ApproachTypical Agency
FocusFunnels & messaging that convertGeneral home services
Lead CaptureOptimised landing pages & lead formsGeneric forms
TrackingCall + form attributionClicks only
ReportingWeekly CPL & booked surveysMonthly traffic reports
SpeedLaunch in 7–10 days4–6 weeks

From Enquiry to Installation

1. Target high-intent solar keywords

Own searches like “solar panels cost” and “solar installers near me” with optimised campaigns.

2. Convert with strong CTAs

Use clear, action-driven messaging to convert visitors into booked surveys and installs.

3. Retarget to upsell

Bring back visitors with social media marketing, promoting battery or EV charger add-ons.

4. Report & optimise weekly

We refine targeting, test creatives, and scale winning PPC campaigns for maximum ROI.

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Common PPC Pitfalls of Solar Companies

Many solar companies waste budget targeting broad keywords or skipping retargeting.

Without focused campaigns and social media marketing for solar companies, clicks don’t turn into booked surveys. Weak landing pages and unclear CTAs can also lower conversion rates.

Tracking and weekly optimisation are often overlooked. Using proper pay-per-click services, call tracking, and ongoing reporting ensures you know which campaigns drive real leads.

Avoiding these pitfalls with expert PPC advertising services will deliver more qualified surveys and installs.

Ready to Book More Installs?

We’ll share expected CPLs, a keyword plan, and quick wins for your market using the best PPC services and proven strategies.

Frequently Asked Questions

It is a targeted advertising strategy that drives homeowners searching for solar panels, battery storage, and EV chargers to book surveys. It focuses on capturing high-intent leads for installs.
Yes. We combine PPC services with social media marketing to reach and retarget prospects. This ensures leads are captured throughout the customer journey.
Most solar providers see increased survey requests within 2-4 weeks of campaign launch. CPLs typically drop as campaigns are optimised.
Yes. Our PPC advertising services include call and form tracking to measure campaign performance. You’ll know exactly which ads generate booked surveys.
Absolutely! As a specialised marketing company, we use geo-targeting and high-intent solar keywords to focus on homeowners most likely to convert. Local targeting improves lead quality and survey bookings.
We refine targeting, test creatives, and update bids weekly to improve results. This keeps your campaigns delivering more qualified leads and installs.