About Wonder Juice
Wonder Juice produces 100% organic, cold-pressed fruit and vegetable juices that are non-GMO, not from concentrate, and Certified Fair Trade. Their range, including blends like Wonder Beet, Lemon, Melon and Shot, is crafted to deliver bold flavour with clean, simple ingredients.
Their Goals
- Increase total clicks
- Increase traffic
- Increase average positions
- Increase the number of page 1 keywords
- Get the brand and product exposure through organic means
What We Did
We carried out keyword research and mapped terms to key service and product pages, then rewrote and optimised content for clarity and stronger intent alignment. Pillar blogs were created to expand topical authority, while technical issues were fixed in collaboration with our developers. Harmful backlinks were removed from the site’s backlink portfolio, while new quality backlinks and directory listings helped strengthen the website’s domain authority and boosted referral traffic.
Wonder Juice Project Overview
Client Name:
Wonder Juice
Client Industry:
Food & Beverage
Services Provided:
SEO
Project Duration:
ON-GOING PROJECT
Case Study Trigger Date:
SEPTEMBER 2025
The Challenge
Wonder Juice partnered with us to grow brand and product visibility through organic SEO. Specific goals for the project were to increase clicks earned from Search Engine Results Pages, as well as overall traffic, average ranking positions, and the number of page one keywords.
The site also had structural challenges to begin with too. For instance, the “Our Juices” page was confusingly presented like an About Us page, with mismatched URL slugs that risked confusing both users and search engines. To compete in the food and beverage space, we needed to clarify the site’s structure and remove potential confusion points like this, all while also boosting authority and relevance.
The Strategy
We started with a full audit of existing pages and keyword performance. From there, we mapped new keyword opportunities, addressed technical issues, and prepared a three-month content plan. The strategy focused on rewriting and reoptimising key pages, creating pillar blog content to build topical authority, and producing backlinks to strengthen domain trust.
We also discovered several harmful backlinks, so we made sure to remove these from the site’s backlink portfolio – again to improve authority.
The Execution
Our first step was an extensive keyword research process, mapping terms to relevant pages and setting the foundation for a content plan. We rewrote unclear copy and optimised both service and product pages for stronger alignment with user intent.
New pillar blogs were then created to support core content and expand visibility, while technical issues were identified using specialised tools and resolved in collaboration with our developers. Meanwhile, directory listings and off-site content marketing helped build backlinks and boost referral traffic.
The Results
We’ve already discussed the things that WonderJuice was looking to achieve through partnering with us. The data below will show you how we’re performing against the goals set for us!
Goal 1: Earning more clicks from Search Engine Results Pages
As the screenshot below shows, we have earned many more clicks over the last three months than Wonder Juice was getting during the same time period a year ago. So, we’ve achieved the goal. At the same time, though, we’ve also earned around five times the number of search impressions and pushed the average Wonder Juice page from 30th in the rankings to just outside the top 10 (so just outside page one of the results). Solid success here!
Goal 2: Earning more traffic
We can also report success when it comes to the goal of earning more traffic, and we know this to be the case because each of the core traffic metrics (‘Total Users’, ‘New Users’ and ‘Returning Users’) is all up by over 1000%. That’s ten times the traffic Wonder Juice was getting before!
Goal 3: More (and better) search engine rankings
Again here it’s a case of ‘mission accomplished’ so far! As the two screenshots below indicate, the client had 542 total keywords ranking at project start, and at the time of writing this case study, they had 1151. That’s an increase of 112% in the sheer number of keywords ranking.
However, where they rank is also improving. We’ve already seen in goal 2 that the average ranking position has improved by 20 places, and we get further evidence of improvement when we look only at page-one rankings. Before, the client had 78 keywords ranking on page one, and now they have 160. That’s 105% more!
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