Seek Marketing Partners
Unreal Lawns Project Overview
Client Name:
Unreal Lawns
Client Industry:
Artificial Grass / Synthetic Lawn
Services Provided:
Web Development
Programming Languages Used:
Wordpress + PHP + Javascript
Project Duration:
6 Weeks
Case Study Trigger Date:
February 2025
The Challenge
Unreal Lawns had an outdated website built on an old version of Joomla, which hadn’t been maintained properly over time. The design was visually unappealing and didn’t reflect the quality or professionalism of their brand. Several sections of the site were broken, and the overall user experience suffered as a result. The biggest challenge was creating a fresh, modern site that not only looked great but also resolved the technical issues caused by the legacy CMS. We set out to rebuild the site from the ground up, ensuring every page worked seamlessly and could be easily managed by the client moving forward.
The Strategy
Our strategy is that: We will rebuild the Unreal Lawns website using a modern, actively supported CMS that allows for easy content creation, design customization, and future advertising integrations. All existing content from the old Joomla site will be carefully transferred and reformatted to fit the new structure, preserving key information while enhancing clarity and visual appeal. We will also implement reliable contact forms configured to send submissions directly to the client’s email, ensuring smooth communication and lead capture. This rebuild will lay the foundation for a flexible, high-performing site that can grow with the business.
The Execution
We rebuilt the Unreal Lawns website in WordPress, giving it a fresh, modern look that better reflects the quality of their services. All key pages that the old website had including blogs, testimonials, and service content that were then carefully transferred to the new site, with SEO elements preserved to maintain search visibility. We ensured that every important section from the old site was accounted for, restructured where needed, and optimized for clarity and performance. Contact forms were rebuilt and configured to send inquiries directly to the client’s email, streamlining communication and ensuring no leads were missed. The site was launched after final approval and monitored its performance to ensure a smooth transition.
The Results
Problem Summary:
Unreal Lawns had an outdated Joomla website with broken sections and an unappealing design that didn’t reflect their brand’s professionalism, leading to a poor user experience. The main challenge was to create a visually modern site while resolving technical issues caused by the legacy CMS.
Visuals of the Problem
Homepage Before:
December 2024
Solution Summary:
We rebuilt Unreal Lawns’ outdated Joomla website using WordPress, creating a modern, user-friendly design that reflects their brand and resolves past technical issues. All content was carefully transferred and optimized for clarity and SEO, while reliable contact forms were added to streamline lead capture. The result is a flexible, high-performing site that’s easy to manage and ready to support future growth.
Visuals of the solution
Products Page After:
Tech Stack – WordPress
Front End – Refreshing take on the website UI that encompasses the qualities and benefits of the client services.
Back End – Content migration from the old website to the new one, setup forms for efficient client updates on their inquiries, fixed the broken website segments.
Case Study Summary:
Unreal Lawns had an outdated, broken Joomla site that didn’t reflect their brand or deliver a good user experience. We rebuilt the site from the ground up using WordPress, giving it a modern design, transferring and optimizing all key content, and implementing reliable contact forms. The result was a fully functional, easy-to-manage website that supports future growth and better represents their services.
Pictures:
December 2024
After Web Development services with SMP
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