Seek Marketing Partners
About Unreal Lawns (PPC)
Unreal Lawns is a Manchester based company that specialises in the supply & fit of artificial grass for homeowners looking to transform their gardens. They advertise the convenience of having an artificial lawn “low-maintenance, water-saving solution that stays green year-round, making it ideal for busy lifestyles and drought-prone areas” and why it can be better than a natural lawn.
Their Goals
- Increase traffic to their website
- Showcase product’s usefulness
- Increase conversions
- Maintain conversion flow once made.
- Keep the campaign costs within the budget limit
What We Did
First we wanted to know which benefits of an artificial lawn the client wants to showcase. We then modified the ad assets to have the benefits of the client service as a forefront. This included having our PPC creatives make specialised short form content to be used in the ads. While these were being implemented, we meticulously managed the performance of the campaign performances by updating the search themes to attract high-intent users, applied negative keywords, & made changes to the bid strategy of the campaigns when the time was right. In doing all of these, we have garnered valuable leads for the client’s business and start optimising with the proper audience.
Unreal Lawns (PPC) Project Overview
Client Name:
Unreal Lawns (PPC)
Client Industry:
Construction
Services Provided:
Google Ads Management
Project Duration:
May – July 2025
Case Study Trigger Date:
June 25, 2025
The Challenge
Unreal Lawns have a business that wants to showcase their product’s versatility and upsides compared to real grass lawns. There have also been cases of false leads during the first two months that need to be addressed quickly.
The Strategy
We focused on having a large scope of relevant search themes and creating new appealing short form videos showcasing the qualities of an artificial lawn. We’ll also make adjustments on the campaign assets based on their performance. Our approach included:
- Replacing underperforming creatives with compelling new assets.
- Closely monitoring keyword implementation to align with user intent.
- Narrowing the broad targeting scope based on conversion signals to focus on quality leads.
The campaign was already established but it needed tweaking to funnel to the right leads. The broad scope is decreased based on the conversion actions provided and find out which of those actions provides valuable leads.
The Execution
We implemented:
- Rolled out brand-new short-form creatives that clearly communicate product value.
- Refined search themes to attract high-intent users..
- Applied negative keywords to filter out irrelevant traffic.
- Adjusted CPA settings to capitalise on rising conversions.
By late June into mid-July, the data showed an astounding growth in conversions while also an increase in conversion action that brought valuable leads.
With a £900/month account budget, we needed to make every campaign count on bringing leads that aren’t misguided by the service Unreal Lawns provides.
The Results
June–July 2025 Summary:
- Campaign Name: PMax
- Increase in Valuable Lead Count: +77.78% Form Submit Leads (Compared to previous period)
- Conversions: +21 (+60% compared to previous period)
- Outcome: The campaign was improved in terms of conversions, tailored to attract the right audience.
Feeling stuck? Let's find your next big move.
Every client we serve is unique, but our approach stays grounded in one belief: that marketing is a partnership.
That’s why we bring the best of our talents to every relationship—with clarity, purpose, and the drive to go further than expected.
Partner with a team who sees the big picture—and makes it real.