About Senior Waste Removals
Senior Waste Removals is a licenced waste removal company based in Bury, Greater Manchester. They provide fast, reliable services across the wider Manchester area, helping homes and businesses clear unwanted items quickly and responsibly.
Their Goals
- Increase the number of page 1 keywords
- Increase their overall number of keywords, and the ranking positions of those keywords
What We Did
We built a lean but effective SEO strategy, starting with keyword research to uncover realistic wins and re-optimising existing pages for stronger search intent. New content was created to funnel users toward services, supported by local SEO to capture relevant traffic. Alongside this, we secured quality backlinks, fixed technical issues, and kept a close eye on our competitors to make sure we were maximising every action taken.
Senior Waste Removals Project Overview
Client Name:
Senior Waste Removals
Client Industry:
Waste Management
Services Provided:
SEO
Project Duration:
14 months
Case Study Trigger Date:
September 2025
The Challenge
Senior Waste partnered with us to improve their visibility and generate more business online. In particular, they also wanted help improving domain authority so the site could compete more effectively in the waste removal niche.
The challenge was that they were on our lowest-tier SEO package, which limited the amount of content we could produce each month. That meant growth would be slower compared to higher-tier campaigns, and we had to make sure that every piece of work delivered maximum impact.
The Strategy
In order to achieve the client’s goals, we knew that we’d need to grow their keyword presence by winning more page one rankings and boosting positions across the board, and implement a strong backlinking plan to increase domain authority per their goals.
With the client being on our entry-level package, we built a strategy designed to squeeze the most out of every action. This began with thorough keyword research to uncover realistic opportunities, focusing on both commercial and informational terms. From there, we planned to re-optimise existing pages to align better with search intent, while also planning new content that could funnel users toward service pages and build topical authority. We’d also be addressing technical SEO issues as they were identified.
The Execution
We rolled out a content plan that prioritised clarity and conversion, with articles and service-driven content designed to capture search traffic and lead users towards booking waste removal services. Backlinking efforts focused on quality over quantity, securing placements that strengthened domain authority and reinforced topical relevance.
Keyword checks and competitor analysis were carried out regularly to make sure the campaign stayed on track and adapted to shifts in the market. Local SEO tactics were also applied to improve visibility in targeted geographical areas and deliver more bang-per-buck, while also ensuring Senior Waste could reach users and capture highly relevant search traffic in the places that mattered to them.
The Results
Over 14 months, this lean but effective approach helped Senior Waste strengthen its search presence, improve authority, and establish a stronger foundation for ongoing digital growth. Let’s take a look at some of the data that bears this out:
Firstly, let’s take a look at one of the client’s core goals – improving Domain Authority. The two screenshots below illustrate clearly that while working with us, Senior Waste’s Domain Authority increased from 13 to 17, so it’s ‘mission accomplished’ here!
Next up, increasing Keyword presence. The screenshots below are two readouts detailing total keyword rankings and positions – one taken at the start of the project and the other at the end. By comparing the two, we can see that:
- The project started with the client holding 36 keyword rankings in total, and 6 on page one.
- At project close, we had helped them to 117 total keyword rankings (a 225% increase), and a further 2 page one rankings, for 8 a total.
As a result, though results here may have been modest compared to some of our other projects, we still delivered the extra keyword rankings and page one positions that the client was looking for!
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