Seek Marketing Partners
Stone & Ceramic Warehouse (SACW) Project Overview
Client Name:
Stone & Ceramic Warehouse (SACW)
Client Industry:
Home & Interiors Retail – Tiles & Surface Materials
Services Provided:
Web Development
Programming Languages Used:
Wordpress + PHP + Javascript
Project Duration:
9 Weeks
Case Study Trigger Date:
April 2024
The Challenge
SACW came to us with a vast product catalog—73 distinct products and nearly 1,500 variants, but their existing website made it difficult for customers to browse, compare, and select the right options. Sample ordering was clunky and lacked a smooth online experience, which created friction in the customer journey. The biggest challenge was turning casual browsing into sample requests and eventual purchases, so we focused on streamlining the entire process while ensuring the site would be easy for the client to manage and update moving forward.
The Strategy
Our goal was focused on simplifying the buying journey while showcasing SACW’s design expertise. We built a custom product page that allowed customers to mix and match variations effortlessly, making the selection process smooth and intuitive. To support sample ordering, we developed a custom sample request checkout that streamlined the request flow. Navigation was refined to help users easily explore SACW’s wide product range, and we ensured mobile responsiveness so both trade professionals and consumers could browse comfortably from any device. The site was built using WordPress for content and product management, WooCommerce for e-commerce capabilities & handling variants, and custom PHP and JavaScript to power dynamic mix & match features. We also used Advanced Custom Fields (ACF) to give the client flexible control over product data.
The Execution
We implemented the project in several focused phases, working closely with SACW to ensure every detail aligned with their goals. We began by organizing their extensive catalog—73 products and nearly 1,500 variants—into a clean, intuitive, & filterable system that made browsing effortless. From there, we developed a custom interactive product page where customers could preview combinations before placing orders. We also built a tailored sample checkout flow for ordering selected product variants. Throughout the build, we enhanced the user experience by improving load times, refining search functionality, and streamlining category navigation, all while keeping the client involved through regular walkthroughs and feedback sessions.
The Results
Problem / Solution
Problem Summary:
SACW came to us with a large product catalog—73 products and nearly 1,500 variants—but their existing website made it difficult for customers to browse, compare, and request samples. The main challenge was converting casual browsing into sample requests and purchases, so we focused on streamlining the entire customer journey.
Visuals of the Problem
Client Website Before:
March 2024
(About Page)
(Products Page)
(Product Preview but this is in 2022 since this is the latest that I can get on Wayback Machine)
Solution Summary:
We streamlined SACW’s buying journey by designing a custom product page for easy variation selection and building a simplified sample request checkout. The site was optimized for smooth navigation, mobile responsiveness, and flexible content management using WordPress, WooCommerce, and custom development tools.
Visuals of the solution
After Website Rehaul:
After working with SMP
(Text can be interacted with)
(Blogs Page)
(About Page)
Tech Stack – WordPress
Front End – Custom product page, sample request checkout, refined navigation, mobile responsiveness, interactive product previews.
Back End – WooCommerce for handling E-commerce capabilities & product variants, custom PHP & JavaScript for mix & matching item varieties, filtering system for the 73 products with more than 1500 variants.
Case Study Summary:
SACW had a large catalog of 73 products and nearly 1,500 variants, but their existing website made browsing and sample ordering difficult. To address this, we simplified the buying journey by creating an intuitive product page with mix-and-match functionality, a streamlined sample request checkout, and refined navigation. The site was built using WordPress, WooCommerce, and custom development tools to support dynamic features and mobile responsiveness.
Pictures:
March 2024
(About Page)
(Products Page)
(Product Preview but this is in 2022 since this is the latest that I can get on Wayback Machine)
After working with SMP
(Text can be interacted with)
(Blogs Page)
(About Page)
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