Recontainers Direct Project Overview
Client Name:
Recontainers Direct
Client Industry:
eCommerce
Services Provided:
SEO, Web Development
Project Duration:
September 2024 – July 2026 (22 months)
Case Study Trigger Date:
August 2025 (Updated September 2026)
The Challenge
The client had just launched a new website and needed to migrate their existing product and informational content from the old site. This also presented an opportunity to improve the SEO performance of the new website, optimise the existing content and build a stronger foundation for organic growth.
The Strategy
We began by auditing the new website and its existing content to identify SEO issues, opportunities for improvement, and areas where content could be better aligned with search demand.
We then carried out keyword research using tools including Semrush, Search Atlas and Google Keyword Planner, mapping relevant search terms to the pages best positioned to target them.
We also set up Google Search Console, Google Analytics and key event tracking to monitor SEO performance and user activity. The data from these platforms was used throughout the campaign to assess performance and refine our approach.
The Execution
We began by aligning target keywords with the most relevant pages and redrafting existing Recontainers Direct content in line with our SEO strategy.
This was supported by ongoing onsite and offsite SEO work, including content optimisation, new content, internal linking, backlink acquisition and the removal of poor-quality backlinks.
We also continued to research new keyword opportunities, monitor competitor performance, and identify areas where existing pages could be improved to increase their search visibility and rankings.
The Results
Latest SEO Performance Data
Google Search Console Performance (23 May to 21 June 2026):
- During the latest reporting period, Recontainers Direct generated 1.15K organic clicks from 113K impressions, with an average search position of 16.7.
Search Intent Coverage (June 2026):
- Data shows that Recontainers Direct has visibility across the full search journey, with 109 commercial and 130 transactional keywords alongside a larger base of informational searches.
Non-Branded Search Visibility (June 2026):
- Data shows that the site’s tracked organic visibility is overwhelmingly driven by non-branded searches, meaning users are discovering Recontainers Direct through generic product and industry-related searches rather than searches for the brand itself.
Historical SEO Performance Data
UK Organic Traffic & Keyword Growth (September 2024–July 2025):
- You can see that organic keywords ranking in the UK (that is, keywords ranking because the Google algorithm feels that they are relevant to a search, rather than because the position on the page has been paid for) have been increasing steadily over the time period shown in the graph.
- You can also see that organic traffic (people arriving on the site by running a Google search and clicking one of our pages in the search results that they see) is also in a much better position than it was before the project started.
UK Keyword Rankings (September 2024 vs July 2025):
- In September 2024 (just before they started working with us), Recontainers Direct were ranking for a total of 22 keywords, all on page 3 of the results or lower.
- Fast-forward to July 2025, when they had 12 keywords ranking in the top 3 PLACES on Google, and a further 23 in position 4-10, for a total of 34 keywords ranking on page 1 alone. This is backed up by another 150+ keywords ranking on other pages, too.
- This means that by that point, they had nearly 10 TIMES the number of keywords ranking than they did when they started with us, and more ranking just on the first page than they had ranking across all pages before we started work.
Google Search Console Performance (Comparing a 28-day period in July and August 2025 with the same period in 2024):
- Recontainers Direct was getting 37 times more impressions by the end of the reporting period than they were before the project started (an ‘impression’ is one of our pages being shown to a user in their search results)
- They were also getting 16 times more clicks than they were previously (people clicking on a result they see on a search engine results page)
- The average position of a page in the search results improved by nearly 30 places (that’s almost 3 whole PAGES higher on Google).
Google Analytics 4 (Organic search data comparing a 28-day period from 21 July–3 August 2025 with the same period in 2024 showed):
- Recontainers Direct’s number of total users grew by over 1000%
- Their number of new users went up by over 1000%
- The number of returning users went up over 750%
- The overall event count increased by more than 900%
These four points show that by the end of the reporting period, we had 10 times the amount of new traffic coming to the website, that a lot more of that traffic was choosing to come back to the website, and that while they were there, visitors were doing a lot more on the site as well.
What's Next
The SEO work completed during the campaign has given Recontainers Direct a much stronger organic search presence, with significantly more keywords ranking and a substantially larger share of page-one visibility.
With 564 tracked keywords and 86 page-one rankings as of June 2026, there is still room to build on this foundation. Key opportunities include continuing to optimise keywords already ranking on the first two pages, expanding content around relevant commercial search terms, strengthening internal linking and continuing to build the site’s authority.
And as shown in this SEO case study, the results achieved during the campaign provide Recontainers Direct with a stronger SEO foundation to support further organic growth beyond the period of our engagement.
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