Seek Marketing Partners
Recontainers Direct (PPC) Project Overview
Client Name:
Recontainers Direct (PPC)
Client Industry:
Commercial Equipment Sector, Industrial
Services Provided:
Google Ads Management, PPC
Project Duration:
May - July 2025
Case Study Trigger Date:
May 1, 2025
The Challenge
Recontainers Direct approached us with no prior PPC strategy in place and minimal visibility in search engines despite growing demand for commercial recycling containers online. Initially, their Google Ads account had broken conversion tracking, making it difficult to measure campaign performance directly within the platform.
The Strategy
- To build a sustainable and ROAS-focused PPC foundation, we launched search campaigns targeting high-intent keywords such as “IBC containers,” “used IBC tanks,” and “used ibc containers for sale.”
- Early on, we employed conservative bidding strategies while manually tracking conversions via analytics and CRM systems. This allowed us to monitor backend sales while full conversion tracking was being repaired.
- In May, we scaled the budget gradually, and reached broader, high-value audiences.
The Execution
To achieve our goal, we:
- Launched branded and non-branded search campaigns grouped by keyword intent.
- Developed ad copy aligned with core business offerings
- Launched a Performance Max campaign using competitor-based audience signals, designed to capture traffic and share when users searched for similar or competing brands/products.
- Continuously refreshed ad assets, optimized sitelinks, descriptions, and headlines.
- Identified and addressed landing page opportunities to improve conversion efficiency.
The Results
May 2025
- Ad Spend: £688.03
- Conversions Value: 5,602.12 (+76% compared to April)
- ROAS: 8.14
June 2025
- Ad Spend: £1,361.88
- Conversions Value: 9,868.28 (+90% compared to May)
- ROAS: 7.24
July 2025
- Ad Spend: £1,849.39
- Conversions Value: 11,561.02 (+14% compared to June)
- ROAS: 6.25
May 2025 – July 2025
- Ad Spend: £3,899.30
- Conversions Value: 27,030.42 (+222% compared to Jan. 29 2025 – April 30 2025)
- ROAS: 6.93
What's Next
As we move forward, our focus will remain on enhancing the performance of the existing campaigns.
For the Performance Max campaigns, we will continue refining audience signals, asset combinations, and targeting settings to maximize reach and value.
Additionally, we’ll continue auditing landing pages to find opportunities for optimizations thus enhancing landing page experience and performance to further support conversion growth. Strategic testing around ad copy, bidding, and budget distribution will also be prioritized to ensure consistent and sustainable ROAS across all active campaigns.
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