About Recontainers Direct
Recontainers Direct supplies new, refurbished, and reconditioned IBC containers, drums, and fittings across the UK. With a focus on quality, sustainability, and fast delivery, they provide reliable packaging solutions for a wide range of industries.
Their Goals
- Optimise content to deliver better SEO
- Earn more SEO keyword rankings
- Earn more page-one rankings
- Improve average ranking position
What We Did
We started with a full site audit to tackle SEO gaps, then aligned target keywords to each page and refreshed the content. Alongside this, we built strong backlinks, removed harmful ones, and set up tracking through Google tools. The result so far: 83 content updates, 350 new backlinks, and 150+ toxic domains disavowed.
Recontainers Direct Project Overview
Client Name:
Recontainers Direct
Client Industry:
eCommerce
Services Provided:
PPC, SEO, Web Development
Project Duration:
ON-GOING PROJECT
Case Study Trigger Date:
August 2025
The Challenge
The client had just launched a new website for the business and sought our assistance with migrating all of the products and informational content from the old website to the new. They also saw that this was an opportunity to better optimise their existing content for SEO, and asked for our support with that, to drive the business on to the next level.
The Strategy
The first step in our approach was to audit the existing content, assess it for SEO ‘as it was’, identifying any SEO issues that would need to be fixed, and improvements that could be made.
Keyword research using tools like Semrush, Search Atlas and Google Keyword Planner would also be on our radar, as would setting up an appropriate set of ‘key events’ in Google Tag Manager to track user site activity that was particularly important for the client’s business.
Lastly, we’d be setting up tools like Google Search Console and Google Analytics so that we could thoroughly monitor SEO performance and site activity, and use that data to inform and refine our strategy moving forward.
The Execution
First, we performed keyword research and made sure that the right keywords were assigned to the right pages, before beginning to redraft the existing Recontainers content in line with our established SEO principles.
As all of this was ongoing on the ‘onsite SEO’ side of things, the offsite SEO team laid the groundwork for even better results by creating new good-quality backlinks, getting rid of poor-quality backlinks, and looking for opportunities to post content about Recontainers Direct to other sites as guest blogs, etc.
“The team helped us unlock new revenue streams in ways we hadn’t even considered. Their insight and execution were top-tier.”
- Name, Role, Company
The Results
- You can see that organic keywords ranking in the UK (that is, keywords ranking because the Google algorithm feels that they are relevant to a search, rather than because the position on the page has been paid for) has been increasing steadily over the last year.
- You can also see that organic traffic (people arriving on the Recontainers Direct site by running a Google search and clicking one of our pages in the search results that they see) is also in a much better position than it was a year ago.
UK Keyword Ranking positions for Sept. 2024 (before we started) and July 2025 (after nearly a year of service):
- In September 2024 (just before they started working with us), Recontainers Direct were ranking for a total of 22 keywords, all on page 3 of the results or lower.
- Fast-forward to July 2025, when they had 12 keywords ranking in the top 3 PLACES on Google, and a further 23 in position 4-10, for a total of 34 keywords ranking on page 1 alone. This is backed up by another 150+ keywords ranking on other pages, too.
- This means that now, they have nearly 10 TIMES the number of keywords ranking than they did when they started with us, and more ranking just on the first page now than they had ranking across all pages before we started work.
Comparing a 28-day period in July & August 2025 with the same period in 2024, we can see that:
- Recontainers Direct is now getting 37 times more impressions than they were (an ‘impression’ is one of our pages being shown to a user in their search results)
- They are also getting 16 times more clicks than they were (people clicking on a result they see on a search engine results page)
- The average position of a Recontainers Direct page in the search results is now nearly 30 places higher than it was (that’s almost 3 whole PAGES higher on Google).
Again, comparing the results coming from organic search alone over a 28-day period in July & August 2025 with the same period in 2024, we can see that:
- Recontainers Direct’s number of total users is up by over 1000%
- Their number of new users is up over 1000%
- The number of returning users is up over 750%
- The overall event count is up over 900%
These four points show that we now have 10 times the amount of new traffic coming to the website, that a lot more of that traffic chooses to come back to the website, and that while they’re there, visitors are doing a lot more on the site as well.
What's Next
The partnership between Seek Marketing Partners and Recontainers Direct has been a very productive one so far. The data shows that what we’re doing is working, so we will continue with the plan as it has been so far (writing new onsite and offsite content, optimising existing onsite content, researching keywords, etc.).
We will also be conducting competitor research to see what lessons we can learn from competing sites that are still ahead of us for the keywords we want to rank for, and use that research to inform, adjust and refine our content writing approach going forward. Likewise, we’ll also continue to monitor SEO performance and make adjustments to improve further as we see opportunities to do so.
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