About Mike Russ Entertainments Group
With over 40 years in the industry, Mike Russ Entertainments is a trusted agency for live entertainment at weddings, corporate events, and private parties. Their carefully selected talent is backed by legal contracts and 24/7 support, giving clients peace of mind and delivering events that run smoothly from start to finish.
Their Goals
- Increase traffic
- Increase event counts
- Increase the number of page 1 keywords
- Increase average positions
- Increase conversions
- Increase total clicks
What We Did
We audited the site and benchmarked it against competitors, then mapped high-value keywords to core pages. Key navigation pages were rewritten for clarity and user intent, supported by directory listings and off-site content marketing to grow authority and referral traffic. Technical issues uncovered by specialist tools were resolved with the dev team, strengthening site health and supporting higher rankings and conversions.
Mike Russ Entertainments Group Project Overview
Client Name:
Mike Russ Entertainments Group
Client Industry:
Entertainment
Services Provided:
SEO
Project Duration:
6 months
Case Study Trigger Date:
SEPTEMBER 2025
The Challenge
Mike Russ Entertainment wanted to expand its digital presense and capture more demand for live entertainment services. The objectives were to increase traffic, grow event counts, and drive more clicks from search.
Beyond traffic, the focus was on search performance. The site needed to secure more page one rankings, improve the average positions of existing keywords, and bring in a higher volume of relevant visitors who were ready to book entertainment services.
The Strategy
We started with a full audit of the website to see where improvements could be made. This included assessing the performance of existing pages, checking for technical issues, and benchmarking against direct competitors in the live entertainment sector.
Keyword research formed the backbone of the plan, helping us identify gaps and opportunities to build stronger visibility for the website. From there, we rewrote the key pages to better align with user intent, which makes the content clearer and more relevant.
To strengthen long-term authority, we developed a backlink strategy centred on high-quality, relevant sources, while disavowing harmful links that could weaken performance. By combining these steps, the aim was to raise keyword positions, increase clicks, and bring more qualified visitors to the site.
The Execution
We began with detailed keyword research and mapped the most relevant terms to the key pages of the site. This ensured that every important page, particularly those in the main navigation was optimised.
The copy on these core pages was rewritten to align with user intent, making the content clearer and more focused on what clients look for when booking entertainment. To build authority and expand reach, we listed the website on trusted directories and carried out off-site content marketing designed to bring in referral traffic.
On the technical side, we used specialist tools to uncover site issues and worked with the development team to fix them. This gave the site a stronger foundation, supporting both higher rankings and a smoother user experience.
The Results
We strengthened search visibility, moving from just one page-one keyword to four — a 300% jump. Average positions also lifted, with tracked terms climbing closer to the top of results. This gave Mike Russ Entertainment a stronger base to compete in a crowded industry.
On-site performance reflected these gains. More people visited the site, with traffic up 11% and new users up 12%. Engagement was higher too — event counts rose 17%, and key events increased by a third. This showed that visitors were taking meaningful steps that aligned with the client’s goals.
Search Console data also showed positive results. Clicks edged upward, impressions reached over 14K, and CTR held steady. While the numbers are early signs, the trajectory is positive — visibility is growing, and Mike Russ Entertainment is starting to capture more of the right audience online.
These improvements show the start of a steady climb for Mike Russ Entertainment. With stronger keyword positions, more engaged visitors, and steady growth in key actions, the website now has a foundation to compete more effectively online. The gains may be early, but they mark a clear shift in the right direction — setting the stage for bigger visibility and more bookings in the months ahead.
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