Seek Marketing Partners
Lec2 Technologies Project Overview
Client Name:
Lec2 Technologies
Client Industry:
IoT
Services Provided:
Web Development
Programming Languages Used:
Wordpress + PHP + Javascript
Project Duration:
6 Weeks
Case Study Trigger Date:
April 2025
The Challenge
Lec2 Technologies has been a long standing client where we did SEO content, however the company had been bought out and was splitting into two ways. Where they had a rebrand and was in need of a new website. The biggest challenge they had was the client couldn’t edit much of their previous site so we guaranteed that the entire site can be edited to their desire by also providing them free training at the end of the build.
The Strategy
Our approach was quite simple: we needed to create a new fresh website via WordPress linking to their new branding but also transferring their SEO data from the work that we did previously while making some amends to the content for certain services they didn’t carry over into the new business. We also created the site using a visual builder across the board which will give the client full capabilities to edit anything they wish without having any coding knowledge.
The Execution
Within the 6 weeks timeline we built an entire new website for them, with new SEO content transferred over with new researched keywords. We worked heavily with the client with regards to the new branding that they wanted and also having multiple walkthrough meetings to show the progress of the website.
“From day one, the Seek Marketing Partners team made the process effortless. They took our vision and turned it into a site that not only looks great, but actually works as a tool for our business. Their communication was constant, their recommendations were spot on, and they approached every detail—SEO, design, and content—with real strategy. We’re proud of what we built together, and it’s easily one of the strongest representations of who we are as a company.
Since launch, the feedback from our team and customers has been nothing but positive. It’s clear, fast, and easy to navigate. More importantly, it finally reflects the level of quality we deliver in our work.”
- Jordan Leath – Director of Marketing at LEC Technologies
The Results
Problem Summary:
Lec2 Technologies, a long-time SEO content client, underwent a rebrand following a company split and needed a new website. Their biggest challenge was the inability to edit their previous site, so we built a fully editable platform and provided free training to ensure they could manage it independently moving forward.
Visuals of the Problem
Homepage Before:
March 2025 website before separation lecinc.com
Solution Summary:
We built a fresh WordPress website for Lec2 Technologies that aligned with their new branding, transferred SEO content with updated keywords, and excluded services no longer part of the business. To ensure full client control, we used a visual builder for easy editing without coding, and completed the project within six weeks through close collaboration and regular walkthroughs.
Visuals of the solution
Homepage After:
Current website after working with SMP for Web Development services
Tech Stack – WordPress
Front End – Aligned content for the services provided, a responsive UI that entices users on finding out more details.
Back End – Updated product system, content migration. customised build for easy client editing
Case Study Summary:
Lec2 Technologies, following a company split and rebrand, needed a new website that reflected their updated identity and allowed full editing control which is something their previous site lacked. We built a fully editable WordPress site using a visual builder, transferred and refined SEO content, and collaborated closely with the client over six weeks to ensure the final product matched their branding and business needs.
Pictures:
March 2025 website before separation lecinc.com
Current website after working with SMP for Web Development services
What's Next
The next step for the ongoing SEO effort is to shift focus towards content depth and topical authority while strengthening technical signals. This means expanding high-value pages with more comprehensive, intent-driven content that answers related user questions, while also building internal links between relevant pages to reinforce topic clusters. At the same time, continue improving technical performance such as structured data and crawl optimisation to ensure search engines can easily index and understand the site. Supporting these improvements with consistent backlink acquisition from relevant, authoritative sites will further increase domain credibility and help the targeted pages move up the search rankings.
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