Seek Marketing Partners
About Lake Roosevelt Adventures
Lake Roosevelt has become one of the premier houseboat and water sports destinations in the United States with over 660 miles of beautiful shoreline, coves, and canyons. They provide houseboats, campgrounds, dining services, etc.
Their Goals
- Increase brand awareness
- Increase conversion value
- Maintain account algorithm during off-season
- Maintain conversion flow once made
- Keep the campaign costs within the limit
What We Did
We actively monitored daily campaign spend and made performance-based budget adjustments to maintain efficiency. High-intent keywords were implemented based on thorough research to attract qualified traffic, while curated sets of negative keywords helped filter out irrelevant clicks. Creative assets were regularly refreshed in response to engagement metrics, ensuring the ads remained compelling and aligned with audience behavior. With this long-term planning for a consistent maintenance & careful changes, we have reached a state of algorithm that can run smoothly and doesn’t need abrupt changes to be successful.
Lake Roosevelt Adventures Project Overview
Client Name:
Lake Roosevelt Adventures
Client Industry:
Guest Services, Hospitality
Services Provided:
Google Ads Management
Project Duration:
August 1 - 31, 2025 & August 1 - 31, 2024
Case Study Trigger Date:
August 2025
The Challenge
The challenge is having to deal with seasonalities. During peak months the campaigns would be directed at promoting awareness while in season, they would be focused on booking.
The Strategy
We want to have a surefire way of account growth so we want to use the standard way of growing the campaigns.
- Have necessary budget allocations & modifications.
- Find the right keywords for the campaigns.
- Filter out unnecessary traffic.
The Execution
We implemented:
- Daily monitoring of campaign budget spends and making changes based on performance.
- Implement keywords that have high intent based on the keyword research.
- Sets of negative keywords to filter out false traffic.
- Replacing assets on the regular based on their performance.
When August 2025 arrived, the campaign was ready to target high intent users and its performance reflected that.
The Results
August 2025 Summary:
- Massive Increase in Conversion Value: 9,773.63 (+233.65% compared to previous year)
- Increase in ROAS / ROI: 4.03 (+39.46% compared to the previous year)
- Outcome: In August 2025, the account delivered a remarkable improvement in performance. Conversion value surged significantly, reflecting stronger user engagement and higher transaction volume. Return on ad spend also increased, indicating enhanced efficiency and profitability. The upscaling in budget has helped tremendously in bringing forth this report.
What's Next
The priority moving forward is to sustain both awareness and profitability. With the current campaigns performing steadily, the focus will be on preserving visibility across key audience segments while continuing to drive efficient results. This means keeping the strategy stable, monitoring performance closely, and reinforcing the messaging that has proven effective. By maintaining this balance, the account remains well-positioned for consistent growth and long-term value.
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