About La Reunion
Exclusive Aparthotel La Reunion offers boutique self-catering suites in Ravenna, in the heart of Italy’s Emilia-Romagna region. The property blends style and comfort with spacious suites featuring kitchenettes, air conditioning, parquet floors and warm tones – within easy reach of the city’s historic and UNESCO sites.
Their Goals
- Increase total clicks
- Increase traffic
- Increase conversions
- Increase average positions
- Increase the number of page 1 keywords
What We Did
We audited the site and carried out keyword research, then rewrote key pages for clarity, relevance, and alignment with commercial terms. A three-month content plan included pillar blogs about Ravenna to build topical authority and guide users toward conversion, while technical fixes improved site health for better SEO performance. Lastly, several harmful backlinks were disavowed from the site’s backlink portfolio and replaced with quality backlinks and directory listings to boost authority, visibility, and referral traffic.
La Reunion Project Overview
Client Name:
La Reunion
Client Industry:
Hospitality
Services Provided:
SEO
Project Duration:
4 months
Case Study Trigger Date:
SEPTEMBER 2025
The Challenge
La Reunion, a hospitality brand, wanted to grow visibility and drive conversions through organic SEO. Their targets were to increase clicks, traffic, average keyword positions, and the number of page one rankings.
The site, however, lacked groundwork. Some pages had thin content with little value, and there was no solid content structure to build on. To compete in a competitive hospitality space, the brand needed both authority-building and commercially focused optimisation.
The Strategy
We began with a full audit of existing pages and keyword performance. The plan involved targeting relevant commercial keywords to expose the brand, while also creating informational content to build topical authority. We focused on developing guides and content about Ravenna to attract traffic and funnel users toward conversion.
Technical SEO fixes were prioritised to improve site health, while high-quality backlinks and competitor research strengthened visibility. Harmful backlinks were also disavowed to ensure that the website’s backlink profile is clean.
The Execution
Our first step was an extensive keyword research process, which fed into a three-month content plan. Commercial pages were created to raise brand exposure, and conversion tracking was set up to ensure results could be measured accurately.
The homepage and key pages were rewritten and optimised for clarity, relevance, and keyword alignment. At the same time, pillar blogs were developed targeting Ravenna to build topical authority and support the main site.
Technical audits using specialised tools identified issues, which were resolved in collaboration with the development team. Off-site strategies, including directory listings and content-driven backlinking, further boosted referral traffic and authority.
In just four months, La Reunion gained a stronger foundation for growth and improved visibility in the competitive hospitality sector.
The Results
We’ve already spoken about the goals for this project – namely, earn more clicks from Search Engine Results Pages, earn more traffic and conversions, and improve the client’s keyword ranking situation – now let’s see if our work so far has yielded the results the client was looking for.
Goal 1: Earning more clicks
We were asked to deliver more clicks coming from search engine results pages, and we did just that, the ‘Clicks’ metric in the screenshot below registered a 68% increase. Other notable takeaways from this screenshot include the number of search impressions (which has doubled) and the average position for a La Reunion page being nearly 10 places better than it was at project start.
Goals 2 & 3: Earning more traffic and more conversions
We can’t claim total success here – that decrease in ‘New Users’ is something of a ‘fly in the ointment’ for the results and not something we like to see, but beyond that the results of this project were positive:
- ‘Total Users’ and ‘Returning Users’ – both important metrics for measuring traffic – each increased by 38%.
- ‘Key Events’ (formerly known as ‘Conversions’) increased by over 7500%!
Goal 4: Improving the keyword rankings situation
As the data below demonstrates, we succeeded on both fronts when it comes to this goal – delivering both more keyword rankings and better ranking positions.
We know this because:
- At project start, the client had 205 keywords ranking in total, and by the end of the project, they had 753 (representing an increase of 267%).
- As seen in goal 1, the average ranking position for a La Reunion page increased by almost 10 places.
- When we look only at page-one rankings, we can see that at project start the client held 55 such rankings. By project close, they had 63. That’s a 15% improvement.
- These improved keyword rankings will have been further bolstered by the 229 extra SERP features that we earned during the project, which constitute a 1635% increase here.
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