Seek Marketing Partners
About Hoover Dam Rafting Adventures
Hoover Dam Rafting Adventures is inside of the Lake Mead National Recreation Area. This smooth water raft adventure departs from the base of Hoover Dam and travels 12 miles down river to Willow Beach Marina. They provide rafting tours through the natural gorge of the Colorado River immediately below Hoover Dam.
Their Goals
- Increase Traffic to their website.
- Increase conversations.
- Increase bookings.
- Increase maintain campaign performances even during off-season.
- Keep the campaign costs within the limit.
What We Did
We launched a carefully managed Performance Max campaign focused on attracting high-intent users, supported by fixed location targeting to maintain geographic relevance. While the campaigns are active, creative assets were refreshed regularly to sustain engagement, while budget adjustments were made in response to performance trends. Two dedicated search campaigns targeting Hoover Dam were deployed, each with its own keyword strategy, ad copy tests, and location settings. One of these included a new landing page to evaluate how user experience influenced conversion rates. To maintain lead quality, we continuously added negative keywords and conducted interval-based budget reviews to ensure efficient spend. These changes then turned the account into a profitable avenue for the client even if the period is not in their favour.
Hoover Dam Rafting Adventures Project Overview
Client Name:
Hoover Dam Rafting Adventures
Client Industry:
Hospitality
Services Provided:
Google Ads Management
Project Duration:
Jan - Mar 2025 & Jan - Mar 2024
Case Study Trigger Date:
Jan 2025
The Challenge
The Hoover Dam goal is maintaining profitability during the off season since we have to take into account that the campaigns that are up and running throughout the year will be impacted by the dips in their metrics.
The Strategy
Since we are building an algorithm that should be stable during the off-season of the client services, we made the campaigns from the “Tried & Tested” strategies that we have observed.
- Leveraging PMax campaigns to broaden reach and drive traffic.
- Activity specific campaign for exploring possible avenues that we can utilise for showcasing the client’s selling points.
- Prioritising high-performing keywords and tightly themed ad groups for cost-effective relevance.
- Monitor performance daily and make necessary budget adjustments.
- Continuous optimisation of ad creatives based on engagement and conversion data.
The Execution
We implemented:
- A meticulously monitored PMax campaign designed to capture high-intent users.
- Fixed location targeting to ensure geographic relevance.
- Regular asset updates to keep creatives fresh and performance-driven.
- Budget modifications aligned with campaign momentum.
- Two dedicated Hoover Dam search campaigns, each with its own keyword strategy, ad copy testing, and location targeting.
- One of which is a new landing page campaign to test user experience impact on conversion performance.
- Ongoing addition of negative keywords to filter out low-quality traffic.
- Interval-based budget reviews to maintain efficiency.
The Results
January–March 2025 Summary:
- Conversion Value Growth: 23,862.72 (+224.38% compared to previous Q1)
- Increase in Conversions: 280.69 (+59.14% compared to previous Q1)
- Considerable Growth in ROAS / ROI: 4.40 (+170.86% compared to previous Q2)
- Outcome: Comparing the 2024 Q1 to 2025 Q1, the account delivered exceptional growth across key performance indicators. Conversion value saw a substantial increase, reflecting stronger purchase behavior and higher transaction volume. The number of conversions rose significantly, indicating improved campaign efficiency and audience alignment. Most notably, return on ad spend experienced considerable growth, showcasing the effectiveness of the strategy in driving more value from the budget invested. These results affirm the impact of focused targeting, optimised bidding, and consistent performance monitoring.
What's Next
There are no specific goals that we have to do so our next step is to maintain the campaign algorithms in a healthy and stable state to ensure they remain effective during peak service seasons (June – September). This involves:
- Preserving consistent traffic and engagement to avoid disrupting learning phases and performance history.
- Avoiding abrupt changes to budget, targeting, or ad creatives that could reset algorithmic momentum.
- Monitoring performance signals regularly to catch early signs of volatility and address them proactively.
- Implementing light-touch optimisations that reinforce stability without triggering major shifts in delivery.
- Preparing seasonal assets and targeting in advance, so the account is primed for scale when demand increases.
By keeping the algorithm well-calibrated, we ensure the campaign is ready to perform at full strength when peak opportunities arise.
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