Gerda Project Overview

Client Name:

Gerda

Client Industry:

Security

Services Provided:

SEO

Project Duration:

21 months

Case Study Trigger Date:

September 2025

The Challenge

Gerda Security Products came to us with a clear set of objectives: increase traffic to their website, drive conversions, and generate more leads through organic search. They also wanted stronger keyword visibility, particularly getting more of their terms onto page one, and improved ranking positions overall. At the same time, they needed to boost engagement metrics like average session time.

There were a few restrictions and hurdles we had to navigate however. We couldn’t touch the main services and product pages, so our approach leaned heavily on blog creation. Fire safety is a sensitive subject too, which meant content had to be meticulously researched, accurate, and free of ambiguity. Many of their products also included technical terminology specific to the fire safety industry, so we had to balance clarity with authority. Finally, one last technical consideration was that the website had duplication issues – live HTTP pages that weren’t redirecting – which was holding back performance.

The Strategy

To tackle these challenges, we built a plan rooted in research and technical precision. We started with extensive keyword research to find opportunities that would drive qualified traffic. From there, we created new blogs and landing pages targeting those terms while reoptimising existing content for better relevance.

On the technical side, we addressed key SEO issues affecting indexation and visibility, while also building a stronger backlink profile to improve domain authority. Every part of the strategy was designed to increase the site’s search visibility, engagement, and lead generation potential – all without touching the restricted service pages.

The Execution

We rolled out a steady programme of high-quality content creation, ensuring every blog and page was well researched, clear, and compliant with industry sensitivity around fire and safety topics. Backlinks were also carefully sourced and vetted to meet strict quality and relevance standards.

Alongside this, we resolved the duplication issues and made sure all new pages were fully mobile-friendly and search-friendly. Technical improvements were implemented methodically, ensuring the site performed better not just for search engines, but for the users interacting with it.

The Results

Over the course of 21 months, our combined onsite and offsite SEO efforts transformed Gerda Security Products’ search visibility and helped establish them as a trusted voice in a competitive industry. Let’s take a look at the data to learn more.

One of the key objectives for the project was to increase the amount of traffic the site was getting and the number of conversions earned from it. The screenshot below clearly indicates success here – the metrics are up across the board, and of particular note are:

‘Total Users’, a key traffic metric, is up nearly 65%.
‘New Users’, another key traffic metric, is up nearly 63%.
Overall ‘event count’, measuring overall activity happening on the site, is up over 23%.
Key events – we don’t have a percentage for this, but as you can see, key events were being recorded by project end, where they weren’t before – so a proper conversion tracking setup had been put in place.
These numbers also show that approximately 1 in 21 of the people visiting the site performed a key event.

Next, let’s look at keyword rankings and positions. Comparing the two screenshots below (one showing the situation at project start, and the other at project end, again we can see that our goals were achieved. In particular, we want to highlight the following:

Gerda’s number of page-1 rankings has risen from 27 to 60, an increase of 122%.
Gerda’s overall number of keywords ranking has also increased. The cumulative boost from 106 to 375 constitutes a 253% improvement.