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Gerda (PPC) Project Overview

Name:

Gerda (PPC)

Industry:

Security

Services:

Google Ads Management

Duration:

February - March 2025

Trigger Date:

March 1, 2025

The Challenge

To continually improve the current campaigns that are enabled while also making changes that are synergistic to the client side platform changes.


The Strategy

We streamlined the campaigns by applying relevant keywords, disabling automated settings, refining audience targeting, and adjusting budgets as needed.

  • Improved keywords for the situation.
  • Turning off unnecessary settings.
  • Tighten the scope of the campaigns and utilise the budget better.

The Execution

We meticulously tightened the scope of the campaigns to suit our needs:

  • Application of keywords that are performing and relevant to our intent
    • Phrase Match keywords
      • Gerda Security Door
      • Gerda Security
      • Gerda Fire Doors
      • etc.
  • Turning off the google “auto apply preferences” in the account configurations.
  • Adding website exclusions to not cannibalise the campaigns from each other.
  • Creation of audience segments & adding a detailed demographic for the suitable campaigns.
  • Application of negative keywords based on the results.
  • Updating text assets & Final URL based on the changes that the client has on their landing page.
  • Modifications on the budget throughout the month to maximise the given account budget & not overspend. 

After these changes, the results showed after a month.

The Results

March 2025 Summary:

  • Increase in Conversions: 52.00 (+48.57% compared to previous month)
  • Increase in Conversion Rate:  7.36% (+37.01% compared to previous month)
  • Outcome: By solidifying our campaign strengths during the previous month and making necessary changes in February, we were able to achieve a higher conversion rate & total conversions for the account.

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