Seek Marketing Partners
About Flamingo Everglades (PPC)
At the southernmost tip of mainland Florida, within the wild expanse of Everglades National Park, Flamingo Adventures offers a unique gateway into one of US’s most extraordinary natural landscapes. Guests can enjoy an immersive stay that includes houseboats, eco tents, a newly constructed lodge, and a full range of outdoor experiences such as narrated boat tours, kayak and canoe rentals, and guided exploration of mangroves and marine estuaries.
Their Goals
- Increase showcase the special offer “Independence Day” in the ads
- Increase traffic to their website
- Increase conversion value
- Increase campaign effectivity whenever an opportunity arise
- Maintain conversion flow once made
- Keep the campaign costs within the limit
What We Did
For using the limited time opportunity, we launched a new ad extension to highlight the “Independence Day” offer, supported by a custom video asset by the PPC creatives to boost visibility and engagement. A newly added google ads setting was enabled across key search campaigns to enhance targeting and performance. We also updated the Performance Max campaign settings from “Maximise Conversions” to “Maximise Conversion Value” to better align with audience behavior and revenue goals. Throughout the month, we adjusted budgets based on spend patterns to maintain momentum and maximise returns. This resulted in a successful promotion period and can be used as an example for future marketing opportunities.
Flamingo Everglades (PPC) Project Overview
Client Name:
Flamingo Everglades (PPC)
Client Industry:
Guest Services, Hospitality
Services Provided:
Google Ads Management
Project Duration:
June 24 - August 22, 2025
Case Study Trigger Date:
July 24, 2025
The Challenge
The challenge with Flamingo Everglades is to promote their “Independence Day” offer to the current campaigns for promoting their current deal and for it to not disrupt the current campaign performance.
The Strategy
We want to include the “Independence Day” offer in the ads and not change the algorithm.
- Asset changes to suit the promotion.
- Inclusion of the promotion in the ads.
- Apply the latest google ads technology.
- Budget adjustments based on campaign performance
The Execution
We implemented:
- Creation of a new ad extension that features the “Independence Day” offer
- 25% Off – Boat Tours
- Enabling “AI max” to the search campaigns.
- Flamingo Lodge
- Activities (Boat Tours)
- Houseboats
- Rentals
- Camping
- Added a specifically made video asset for showcasing the “Independence Day” promotion.
- Changing of settings for the Pmax campaign from “Maximise Conversions” to “Maximise Conversion Value” since it now targets the right audience.
- Budget modifications throughout the month based on their spend.
By mid-August 2025, the account has grown considerably compared to the previous period because of the promotion, capitalising on the new technology, & optimising the campaigns to their potential.
The Results
July – August 2025 Summary:
- Dramatic Increase in Conversion Value: 82,941.23 (+103.05% compared to previous period).
- Major contributor for that is the newly configured Houseboats Pmax: 41,745.51 (+96.41% compared to previous learning setting)
- Massive Growth in ROAS / ROI: 32.26 (+56.73% compared to previous period)
- Outcome: The account experienced a dramatic surge in conversion value, largely contributed by the newly configured Houseboats Performance Max campaign. This campaign emerged as a key contributor, significantly boosting overall results. Return on ad spend also saw substantial growth, reflecting improved efficiency and stronger alignment between targeting and user intent. These outcomes underscore the impact of strategic reconfiguration and leveraging promotions and the latest ads technology.
What's Next
The next step is to keep campaigns profitable while raising awareness of the glamping tent products. The focus will be on maintaining efficiency and stability, while introducing targeted messaging to highlight this unique offering and attract new interest.
Feeling stuck? Let's find your next big move.
Every client we serve is unique, but our approach stays grounded in one belief: that marketing is a partnership.
That’s why we bring the best of our talents to every relationship—with clarity, purpose, and the drive to go further than expected.
Partner with a team who sees the big picture—and makes it real.