Seek Marketing Partners
Dorot Gardens (Web Dev) Project Overview
Client Name:
Dorot Gardens (Web Dev)
Client Industry:
Food & Beverage
Services Provided:
Web Development
Programming Languages Used:
Gatsby React + Wordpress (CMS) + GraphQL
Project Duration:
10 Weeks
Case Study Trigger Date:
July 2024
The Challenge
Dorot Gardens had recently undergone a product rebrand, but their website still reflected the old design and structure. The layout was outdated and didn’t highlight their full product range or match their refreshed brand identity. One of the biggest challenges was that the site lacked clarity and optimization, especially on product pages, which impacted conversions. Their recipe section was also difficult to navigate, limiting engagement with their audience. To help them reach a wider market and improve customer experience, we committed to delivering a modern, high-performance site that would showcase their brand and be easy to manage moving forward.
The Strategy
Our strategy was straightforward: we aimed to combine visual appeal with performance and usability. We started by designing a cleaner, modern layout that aligned with Dorot Gardens’ updated branding, securing client approval before development. From there, we built new page structures and product templates focused on driving conversions. To enhance engagement, we introduced intuitive recipe search and filtering features that made browsing easier and more enjoyable. The site was developed with speed and reliability in mind, using a high-performance tech stack.
We used WordPress as the CMS, Gatsby for front-end scalability, Adobe XD for design prototyping, and deployed everything via Netlify for seamless hosting.
The Execution
We delivered the project in structured phases, working closely with Dorot Gardens at every step. We began with design planning, finalizing layouts, typography, and a color palette that aligned with their rebrand. From there, we built a fully custom site using WordPress for the backend and Gatsby for the front end, ensuring both visual impact and performance. We migrated all products and recipes with precision, preserving formatting and SEO value. To support ongoing content updates, we implemented a stable publishing workflow that allowed the team to make changes without downtime. We also integrated custom lead generation forms, feeding directly into the client’s follow-up process to support growth.
The Results
Problem / Solution
Problem Summary:
Dorot Gardens needed a website overhaul after rebranding, since their old site was outdated, misaligned with their new identity, and lacked clarity and usability especially on product and recipe pages which then hindered their conversions and engagement.
Visuals of the Problem
Products Page Before:
Solution Summary:
We delivered the project in key phases: aligning design with the rebrand, building a custom site, migrating content with SEO intact, enabling easy updates, and integrating lead capture forms to support growth.
Visuals of the solution
Products Page After:
(While Hovering on one of the products)
Tech Stack – Gatsby React + WordPress (CMS) + GraphQL
Front End – Website design with client approval, dynamic website with animations, great user experience upon testing, & appealing products that convert users.
Back End – Updated product system, content migration.
Case Study Summary:
Dorot Gardens faced a major challenge after rebranding, as their outdated website no longer reflected their refreshed identity and lacked clarity, especially on product pages, which hurt conversions and user engagement. To address this, we designed a modern, visually aligned layout and built a high-performance site using WordPress, Gatsby, and Netlify, with intuitive recipe filtering and optimized product templates. Working in close collaboration, we delivered the project in phases, migrated content with SEO integrity, and implemented a stable publishing workflow and custom lead generation forms—resulting in a fast, engaging, and easy-to-manage website that supports growth and enhances customer experience.
Pictures:
April 2024
Products Page
Recipes Page
After Web Development services with SMP (Website UI Changes October 2024 – January 2025)
Homepage
Products Page
Recipes Page
After Web Development services with SMP (Website UI Current Period – October 2025)
Home Page
Products Page
(While Hovering on one of the products)
What's Next
The next stage for Dorot Gardens is the continued marketing package that we have in place with them such as continuing our SEO efforts using the new identity that we have built and continued maintenance on the website for future updates and building landing pages for PPC events they have running.
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