Seek Marketing Partners
About Doho Cafe (PPC)
Doheny State Beach was California’s first state beach in 1931. Donated for public use by Edward L. Doheny, Doheny State Beach remains a Southern California favorite by both Dana Point locals and tourists alike. Whether it’s a corporate gathering, luau, wedding, reunion, or life celebration, we’ve got you covered with custom menus and packages for up to 500 guests.
Their Goals
- Increase traffic to their website
- Find a meaningful way of tracking conversions
- Increase conversions
- Maintain conversion flow once made
- Keep the campaign costs within the limit
What We Did
We aligned with the client to define “Menu Page View” as a meaningful conversion goal, then implemented it through GA4 and GTM to track performance accurately and feed valuable data into the campaigns. New search themes were introduced to better target their services, and creative assets were refreshed periodically based on A/B testing insights. Monthly budget adjustments were made to optimise spend and maintain campaign momentum. With the strategy that we’ve implemented, we have attained a higher reach and better conversions compared to when we started doing the changes.
Doho Cafe (PPC) Project Overview
Client Name:
Doho Cafe (PPC)
Client Industry:
Guest Services, Hospitality
Services Provided:
Google Ads Management
Project Duration:
April 1- 30 2025 & July 1 - 31 2025
Case Study Trigger Date:
July 2025
The Challenge
The challenge is having a specific campaign goal since we do not have access to their purchases. So we have to make a solution for having measurable data that can be our basis for account development.
The Strategy
We want to have a way of quantifying the campaign and making sure that it is tailored for that means.
- Determine what we can use in the client’s landing page for our primary goal.
- Have a tailored campaign that is in line with our plan.
- Create a stable algorithm that is meant to be targeted at the new objective.
The Execution
We implemented:
- Have a talk with the client as to what we can use as the PPC team that is valuable to them.
- Connect the GTM with the new conversion action (Menu Page View) to GA4 for our ads primary goal (Approved by the client as a viable metric for looking at campaign performance).
- Application of new search themes that are targeted at the client service.
- New assets after basing their performance on the ad creatives A/B testing.
- Budget adjustments per monthly spending
By the month of July, the campaign performance had grown considerably compared to the period when the algorithm was learning the new campaign goal.
The Results
July 2025 Summary:
- Increase in Conversion Rate: 53.93% (+162.54% compared to the month of April)
- Massive Increase in Conversions: 1,349.81 (+119.78% compared to the month of April)
- The new primary goal (menu_page_view) is the majority of those conversions.
- 1,115.95 (82.7% of the total conversions)
- The new primary goal (menu_page_view) is the majority of those conversions.
- Decrease in Cost: $461.42 (-25.63%)
- Decrease in Cost per Conversion: $0.34 (-66.16% compared to the month of April)
- Outcome: In July 2025, the campaign achieved a significant rise in performance, marked by a sharp increase in both conversion rate and total conversions. The newly defined primary goal (menu page views) accounted for the majority of these conversions, indicating strong user engagement with key content. This surge in results was achieved alongside a notable reduction in overall cost and cost per conversion, highlighting improved efficiency and value delivery. The campaign’s refined structure and goal alignment played a crucial role in driving these outcomes.
What's Next
The next step is to maintain the current level of performance while driving more form submissions through the corporate catering campaign. This involves keeping the existing campaigns stable and efficient, ensuring consistent delivery and conversion momentum. At the same time, we’ll focus on enhancing visibility and engagement for the catering offer by refining ad messaging, optimising landing page experience, and targeting high-intent audiences. The goal is to sustain profitability while encouraging more users to take action and inquire about corporate catering services.
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