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Carlo Picasso Decorators (PPC) Project Overview
Client Name:
Carlo Picasso Decorators (PPC)
Client Industry:
Construction
Services Provided:
Google Ads Management
Project Duration:
February – June 2025
Case Study Trigger Date:
May 2025
The Challenge
Carlo Picasso Decorators came to us with a strong foundation of exceptional craftsmanship, eco-friendly credentials, and the prestigious Dulux Select Decorators badge, though they lacked a consistent digital presence. With limited social media activity and a modest budget, we will then create efficient & targeted campaigns.
The Strategy
We focused on this particular growth path: Website Conversion campaigns.
Our approach included:
- A/B testing across locations and keyword sets to identify top performers.
- Daily monitoring to ensure budget efficiency and campaign health.
- Pausing low-traction campaigns to focus spend where it mattered.
- Reallocating budget to high-performing campaigns for maximum ROI.
6 Campaigns were launched with a test-and-learn mindset for the month of February, with strategy pivots based on campaign performance.
The Execution
We implemented:
- Location-targeted campaigns based on customer demand trends.
- Keyword and CTA refinements to boost engagement and relevance.
- Tight daily monitoring and reallocation of budget to top-performing campaigns
By June, the data showed overall growth throughout the month with the 3 location targeted campaigns while the other half is culled for not having any traction of potential customers.
With a strict £400/month budget, the budget was divided throughout the three campaigns to ensure that we could target as much area as possible while providing effective campaigns.
The Results
May–June 2025 Summary:
- Current Campaign Locations: Bury, Bolton, Brand (15m Bolton & 15m Manchester)
- Cost: £201.32 (-33.10% Compared to previous period)
- Conversions: 24.00 (+200.00%)
- Outcome: An established & effective campaign that targets high customer areas with a limited budget.
What's Next
We considered a budget increase for more exposure but the client is happy with the turnaround time of the customers that are currently being gathered by the ads so the plans for expansion are on the talk but not yet finalised. Details of the plans if it is materialised are:
- Additional segmented campaigns with specific keywords..
- Remarketing campaigns to target those that clicked the ads but didn’t convert
- Budget scaling of the existing campaigns since they are on “Limited by Budget” status.
For now we will maintain the steady flow of customers using google ads and our resources at hand.
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