What We Did

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Boating in DC (PPC) Project Overview

Client Name:

Boating in DC (PPC)

Client Industry:

Hospitality

Services Provided:

PPC

Project Duration:

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Case Study Trigger Date:

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The Challenge

Boating in DC wanted to get more value from their ad spend. They were running PPC campaigns, but results had hit a ceiling. There wasn’t a clear campaign structure, and they weren’t making the most of seasonal peaks.

To grow, they needed better targeting, more efficient use of budget, and campaigns that aligned with when and how people actually booked their boating experiences.

The Strategy

We began with a full audit of their Google Ads account and put together a plan to scale the account properly. Our approach included:

Separating branded from non-branded campaigns
Using both Search and Performance Max campaigns
Prioritizing high-converting keywords and services
Shifting budgets based on seasonal demand
Ongoing testing and creative refreshes

The goal: make every click count, especially during the spring and summer rush.

The Execution

Here’s what we rolled out:

A clear, organized campaign structure
Branded search campaigns with strong intent
Performance Max campaigns tailored to boating interests
Regular keyword cleanups and budget shifts
Weekly performance checks and optimizations

We also worked closely with the client to align campaign messaging with real-time booking trends.

The Results

Comparing Jan–June 2025 to the previous July–Dec 2024 period:

🔢 Performance Growth

Ad Spend: $10,014.54 (+250.74%)
Conversions: 2,887.82 (+25.18%)
Revenue from Ads: $106,933.62 (+26.98%)
ROAS: 10.68

💡 Notable Wins

Purchases up by 14.83%
Phone call leads more than doubled (+157.5%)
Website sign-ups and checkout starts increased

Even though ROAS dropped slightly (as expected with a major budget increase), overall performance improved. We drove more actions that mattered — especially bookings and calls.

🎯 Best-Performing Campaigns

PMax – Season Pass: Boating & Kayaking
PMax – Season Pass Focus
Branded Search

What's Next

We’re now shifting focus to post-peak campaigns and remarketing strategies. Looking ahead to 2026, we plan to expand our Performance Max strategy and test new landing page variations to drive even more conversions.

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