What We Did

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Beast Pharm (PPC) Project Overview

Client Name:

Beast Pharm (PPC)

Client Industry:

eCommerce, Healthcare, Medical

Services Provided:

Google Ads Management, PPC

Project Duration:

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Case Study Trigger Date:

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The Challenge

Beast Pharm had an established e-commerce presence but lacked traction on TikTok. Despite a strong brand identity, there was no TikTok Ads structure in place — and a significant portion of their core demographic (ages 18–34, interested in fitness and athletic wear) was untapped on the platform.

Their budget was limited, and they needed a lean, performance-driven strategy that could quickly validate TikTok as a profitable channel.

The Strategy

We focused on two key growth paths: TikTok Shop and Website Conversion campaigns.

Our approach included:

Segmenting campaigns by product category: supplements vs. apparel
Creating platform-native video assets optimised for performance
Running A/B tests across product types and conversion goals
Monitoring ROAS closely to identify scalable winners
Allocating spend to the best-performing campaigns

Campaigns were launched with a test-and-learn mindset for the month of June, with rapid pivots based on performance.

The Execution

We implemented:

Multiple conversion-focused TikTok campaigns promoting both supplements and apparel
Creative production tailored for TikTok trends and audience behavior
Website conversion campaign for athletic apparel that quickly showed strong results
Tight daily monitoring and reallocation of budget to top-performing ad sets

By July, the data clearly favored the apparel website conversion campaign, which achieved a ROAS of 6.10, outperforming TikTok Shop and supplement campaigns.

With a strict £1,000/month budget, we funneled all remaining spend toward the proven winner to maximise returns.

The Results

June – July 2025 Summary:

Channel Established: TikTok Ads launched from scratch
Winning Campaign Identified: Apparel Website Conversions
ROAS (Top Campaign): 6.10
Unique Purchase Rate: 6.50%
Followers: +120
Budget: £1,000/month
Outcome: TikTok validated as a profitable growth channel for apparel

Despite being a new platform for the brand, we proved TikTok’s potential and achieved significant early wins

What's Next

We’re now preparing to expand Beast Pharm’s TikTok presence through:

Retargeting campaigns for engaged viewers and site visitors
Promotion of high-margin supplement SKUs
Scaling creative testing to further improve performance
Invest a small budget in brand awareness campaign to drive consistent follower engagement and build a loyal customer base.

The focus is on sustaining ROAS while gradually increasing budget and audience reach.

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