Seek Marketing Partners
Bear Mountain Inn Project Overview
Client Name:
Bear Mountain Inn
Client Industry:
Hospitality
Services Provided:
Google Ads Management, PPC
Project Duration:
January - March 26, 2025
Case Study Trigger Date:
February 24, 2025
The Challenge
Bear Mountain Inn is affected by seasonality in which there are fewer purchasers during the winter months. Building up an audience that is in line with the conversion actions that we have set and also testing out new avenues for the account to be ready when the off season dwindles away is the goal for this.
The Strategy
We want to fine tune our strategy on broadening our scope by using another one of the client’s services & utilise the algorithm that we have at the ready from the meticulously refined campaigns.
- Have an additional campaign that highlights one of the client services.
- Prioritising high-performing keywords and tightly themed ad groups for cost-effective relevance.
- Keyword surveillance for any unwanted traffic
- Continuous optimisation of ad creatives based on engagement and conversion data.
The Execution
We implemented:
- Pmax corporate events.
- Linking of GA4 & GTM for the purchase data into the campaign after making a new primary goal.
- Fixed location based on client specifications.
- Regular asset updates to keep creatives fresh and performance-driven.
- Budget modifications based on its performance.
- Pausing the unnecessary setting configurations of google to be more in control of the campaign performances.
- Target ROAS configuration for achieving the utmost of campaigns affected.
- Application of 1000+ Exact negative keywords for filtering out false leads.
- Routine asset changes to freshen up the appeal of the ads after looking at their metrics.
By halfway through February and through mid-March, we see the effect of the off-season wear out and our campaigns utilises this opportunity to do their best at making efficient audience targeting for potential purchases.
The Results
February 24 – March 26, 2025 Summary:
- Conversion Value Growth: 26,514.86 (+37.79% compared to previous period)
- Decrease in cost: $2,597.11 (-26.90% compared to previous period)
- Considerable Growth in ROAS / ROI: 10.21 (+88.49%) compared to previous period)
- Outcome: February and March 2025 shows that the account delivered a strong performance uplift, marked by a significant increase in conversion value and a notable reduction in overall cost. This efficiency translated into a considerable improvement in return on ad spend, indicating that the campaigns generated more value with fewer resources. The results reflect the effectiveness of a streamlined strategy focused on high-intent audiences and optimised delivery, reinforcing the account’s ability to scale impact while maintaining budget discipline.
What's Next
The next step is to maintain the current campaigns in a stable and healthy state to preserve performance consistency. Alongside this, we plan to launch a dedicated awareness campaign highlighting the client’s live band offering every Friday (Fridays@Five).
- Target local audiences most likely to visit or engage with the client’s services using smart search themes.
- Use clear, compelling messaging to position the live band as a unique value-add to the client’s offerings.
- Addition of negative keywords to remove broad terms that are not inline with the campaign goal.
We aim to sustain momentum while spotlighting a key experiential feature that enhances the client’s appeal.
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