We launched a Performance Max campaign focused on corporate events, tailored with fixed location targeting based on client specifications. To improve tracking and optimisation, we implemented GA4 and GTM by first defining a new primary goal aligned with purchase behavior. We then linked GA4 and GTM to feed real-time conversion data directly into the campaign, allowing for more accurate performance insights and better-informed bidding strategies. Creative assets were refreshed regularly based on engagement metrics to maintain relevance and drive results. We applied over 1,000 exact-match negative keywords to filter out low-quality leads, and configured Target ROAS to guide the algorithm toward more efficient conversions. Unnecessary Google settings were paused to maintain tighter control over campaign behavior, and budgets were adjusted in response to performance signals to maximise impact. From setting up the GA4 – Campaign maintenance once it’s running, we have built the account into a profitable machine that needs little changes except for when a new campaign has to be made.