About Austin Werner
Austin Werner is a specialist tech recruitment agency founded in 2017, with its head office in London and a presence in Dubai. They focus on fast-growing sectors such as Web3, blockchain, fintech, and AI, connecting businesses with top talent that aligns with both technical requirements and company culture.
Their Goals
- Increase traffic
- Increase the number of page 1 keywords
- Increase their overall number of keywords, and the ranking positions of those keywords
- Increase conversions
- Review and reoptimise 40 pages within 1 month
- Provide suggestions on best practises for titles, meta description,s and slugs within 1 month
- Provide suggestions and fixes to the technical seo issues in the website within a month
- Produce 120 high-quality backlinks for a month
What We Did
We audited every page to decide whether it needed rewriting, replacing, or optimisation, then overhauled titles, metas, and slugs for stronger alignment with target keywords. Technical issues were fixed quickly in collaboration with developers, while re-optimised content and new keyword targeting boosted visibility. Offsite, we hit a 120-link target with quality backlinks and directory listings, delivering initial results within a one-month deadline, and then providing rolling ongoing support.
Austin Werner Project Overview
Client Name:
Austin Werner
Client Industry:
Recruitment
Services Provided:
SEO
Project Duration:
10 months
Case Study Trigger Date:
September 2025
The Challenge
Austin Werner, a staffing and recruitment firm, needed a rapid SEO uplift to strengthen visibility and drive conversions. The targets were ambitious: increase clicks, traffic, and conversions, while improving page one rankings and keyword positions.
An additional challenge was the timeframe. At project kickoff, we were tasked with reoptimising 40 pages, providing best-practise recommendations for titles, meta descriptions, and slugs, fixing technical SEO issues, and delivering 120 high-quality backlinks – all within the first month.
The Strategy
We began with a full audit to assess which pages required rewrites, replacements, or lighter optimisation. From there, we applied best practises across SEO titles, meta descriptions, and slugs, ensuring every page was technically sound and better aligned with target keywords.
We also prioritised addressing technical SEO issues, planned a backlinking campaign to meet volume and quality targets, and conducted competitor research to identify keyword opportunities. Every action was tightly planned to fit within the limited timeframe.
The Execution
Execution relied on close collaboration and careful process management. Our SEO team worked directly with developers to implement fixes quickly, and at the same time identified and assigned relevant keywords using specialised tools, then rewrote and re-optimised pages for maximum impact.
We also ran a comprehensive array of technical scans to spot and resolve site issues, improving overall crawlability and performance. On the off-site side, we listed the business in relevant directories and delivered content-driven backlink strategies to hit the 120-link target. These combined efforts ensured the project met its ambitious goals within the set deadlines.
The Results
The Austin Werner team were looking for improvement in three key areas – traffic, conversions, and search rankings. So, did we deliver the results they wanted? Let’s take a look at the data…
Goals 1 & 2: More traffic & more conversions
The screenshot below clearly demonstrates that we successfully achieved the client’s goals. We know this because:
- Key traffic metrics have all improved, specifically:
- ‘Total Users’ are up by nearly 112%.
- ‘New Users’ increasing, again by nearly 115%.
- ‘Returning Users’ grew by 107% – so more people were coming to the site, and more of them were coming back after their first visit as well.
- The ‘Key Events’ metric (formerly known as ‘Conversions’) increased by over 15000%!
Goal 3: Improved search engine rankings
Lastly, let’s look at how Austin Werner’s search engine rankings changed over the course of the project. The three screenshots below illustrate the project’s status at three key points: project start, one month after project start, and project close.
The data here tells us that:
-
- We definitely achieved the goal of increasing their number of keywords ranking, as:
- The total number of keyword rankings the client held had almost doubled after one month.
- We had 350% more keywords ranking at project end than we did at project start.
- Improving ranking positions did prove trickier though. The data here shows that:
- Things had regressed slightly after the first month, as we’d lost most of our page one rankings.
- However, things did recover and at the project’s end, we actually had one more page one ranking, backed up by 19 more SERP features.
- We definitely achieved the goal of increasing their number of keywords ranking, as:
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