About Amina Sound
Amina Sound (Amina Technologies Ltd) designs and manufactures invisible speaker solutions that integrate seamlessly into walls, ceilings or decorative panels without visual compromise. Their technology is used in homes, hotels, restaurants and commercial spaces to deliver rich, non-directional audio, combining acoustics with aesthetic design.
Their Goals
- Increase total clicks
- Increase traffic
- Increase average positions
- Increase the number of page 1 keywords
- Increase conversions
What We Did
We audited the site to uncover technical issues and keyword gaps, then re-optimised service and application pages with clearer, intent-driven content. New pillar blogs were created to expand reach, while harmful backlinks were disavowed to protect the domain’s backlink profile. At the same time, quality backlinks and directory listings were built to improve authority, and thorough conversion tracking was set up to measure results, ensuring Amina Sound’s SEO foundations were solid.
Amina Sound Project Overview
Client Name:
Amina Sound
Client Industry:
Audio
Services Provided:
SEO
Project Duration:
6 Months
Case Study Trigger Date:
SEPTEMBER 2025
The Challenge
Amina Sound, an audio solutions brand, wanted to improve its search visibility and conversions. Their goals were to increase total clicks, traffic, average keyword positions, and page one rankings while boosting conversions from organic traffic.
The challenges were significant with this project – for instance, the website had no blog page to build topical authority, content copy lacked clarity, and many pages weren’t properly integrated with target keywords. Without strong foundations, ranking in search was difficult.
The Strategy
We began with a full audit to evaluate how well existing copy matched user intent and to identify gaps in keyword targeting. From there, we planned to build the foundations that would be needed for good SEO by optimising existing pages with stronger keyword integration, rewriting unclear content, and fixing technical SEO issues.
Domain Authority was addressed through the creation of high-quality backlinks and off-site strategies, alongside the disavowal of existing harmful backlinks to protect domain health. At the same time, ongoing competitor research ensured that the campaign could adapt to shifts in the market.
The Execution
Our first step was a detailed audit, and keyword research. The audit uncovered several technical issues, which we prioritised fixing to improve site health, while the keyword research identified new relevant keywords that we could (and would) use across our rewritten pages, including key service and application pages.
Content was then rewritten for clarity and relevance, while new pillar blogs were created to support main pages and capture broader search demand. As all of this was going on, a sound conversion tracking setup was put in place to measure results accurately.
Backlink strategies included listings on relevant directories and off-site content marketing to increase referral traffic and strengthen domain authority. Harmful links were disavowed to reduce risks and improve trust signals.
The Results
The Amina Sound project called for improvement in three key areas: an increase in traffic and conversions / key events, an increase in clicks from Search Engine Results Pages, and an improvement in their keyword rankings. Did we achieve these goals? Let’s look at the data to find out…
Goal 1: Increased traffic and conversions / key events
We’re pleased to say that we’ve achieved the goal set here. The screenshot below shows that success well because we can see that:
- ‘Total Users’ (a key traffic metric) has improved by 13%.
- Likewise, another important traffic metric, ‘New Users’ is up 7%.
- ‘Returning Users’ is also showing an improvement of 15%.
- ‘Key Events’ (formerly ‘Conversions’) have more than doubled, being up 171%.
Goal 2: Increased clicks
Another success here! The screenshot below compares the first half of 2025 (the approximate timeframe of the project) with the six months preceding the project, and clearly shows that more clicks were earned during the project than before it. That’s not all. In addition, we also:
- Earned four times the number of search impressions during that time (times that an Amina Sound page is shown in the results for a search).
- Improved the average ranking position of an Amina Sound page from 20th to 18th. That might not sound like much, but it’s the difference between appearing on the second page of results and the third.
Goal 3: Improved keyword rankings
If there was an area where we struggled with this project, it was here. The screenshots below show that we did lose around 60 keywords from the rankings in total, but this is offset by the total number of page one rankings that we delivered (which increased by 6), and the three additional SERP features that we earned.
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