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Adventures Unbound (PPC) Project Overview

Name:

Adventures Unbound (PPC)

Industry:

Guest Services, Hospitality

Services:

Google Ads Management, PPC

Duration:

April - June 2024 & April - June 2025

Trigger Date:

April 2025

The Challenge

The Adventures Unbound google account started without any data (cold start) and the client wants us to have an increase in traffic and brand exposure as a general goal for the ads. So the solution we had is to use “Proven & Tested” methods for increasing those metrics, steadily gaining the target audience that the clients desire.


The Strategy

With brand awareness and audience growth as our main goal, we built a traffic-generating campaign designed to showcase Adventures Unbound’s properties and services to the right people at the right time.

  • Targeting potential audiences with tailored messaging and visuals.
  • Monitoring keyword performance to align with user intent.
  • Selecting high-impact assets and CTAs to spark interest and engagement.

The Execution

We implemented:

  • A/B testing of campaign assets to maximise creative performance
  • Fresh video assets, carefully edited to reflect the brand’s identity.
  • A refined website display path for clearer messaging and smoother user experience.
  • Keyword and CTA optimisations to boost quality score and relevance.
  • Strategic use of ad extensions like structured snippets and callouts to enhance visibility.
  • Budget upscaling based on performance signals to capitalise on momentum.

By Q2 2025, the data showed a remarkable surge in audience growth compared to the previous year, right in line with the client’s goals.

The Results

April–June 2025 Summary:

  • Improved Interaction Rate: 10.44% (+100.99% compared to previous Q2)
  • Improved Conversion Rate: 64.67% (97.27% compared to previous Q2)
  • Significant Increase in Conversions: 2,472.84 (+115.60% compared to previous Q2)
  • Lowered Cost despite Massive Audience Growth: $2,510.08 (-19.54% compared to previous Q2)
  • Pmax Apr 5 – Ave. Target CPA: 1.97$ vs Actual CPA: 1.01$
  • Outcome: A stable, high-performing account with an algorithm fine-tuned for traction and brand visibility. We’ve built a foundation that not only attracts users but also converts them efficiently.

What's Next

There’s potential for more Google ad accounts to be handed over to SMP, opening doors for broader opportunities. For Adventures Unbound, the focus remains on:

  • Maintaining the current campaign health.
  • Preserving algorithm stability.

To be ready at any opportunity that might come in the future, we are keeping the account at a steady & consistent condition.

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