We enhanced campaign performance by running A/B tests on creative assets to identify top-performing variations and drive engagement. Fresh video content was also made by the our PPC creatives edited to align with the brand’s identity, while the website display path was refined to improve clarity and user flow. We optimised keywords and calls-to-action to increase relevance and boost quality scores, and strategically applied ad extensions—such as structured snippets and callouts—to expand visibility for the users. As results improved, we scaled the budget in response to performance signals to maximise reach and capitalise on the performance momentum. We have made a substantial amount of growth for the account with our strategies that when comparing the performance from the previous year, the ad algorithm results are lean and cost efficient at targeting the right customers at the right time.