About Adventures Unbound
Adventures Unbound turns travel into immersive experiences. They offer curated outdoor escapes across the US, from coastal California to the peaks of Colorado, crafted to reconnect people with nature, adventure, and themselves.
Their Goals
- Increase total clicks
- Increase traffic
- Increase the number of page 1 keywords
- Increase their overall number of keywords, and the ranking positions of those keywords
What We Did
We focused on boosting authority and user value through keyword research, content optimisation, and technical fixes. Existing pages were sharpened, while new guides and property-focused content captured high-intent traffic and encouraged bookings. Localised and evergreen pieces built topical depth, supported by competitor-led keyword targeting. High-quality backlinks reinforced domain authority, positioning Adventures Unbound as a trusted US travel resource.
Adventures Unbound Project Overview
Client Name:
Adventures Unbound
Client Industry:
Travel
Services Provided:
SEO
Project Duration:
ON-GOING PROJECT
Case Study Trigger Date:
September 2025
The Challenge
Adventures Unbound came to us with a clear goal: improve their organic visibility and drive more bookings through their travel website. The objectives included increasing total clicks, growing traffic, and boosting the number of page one keywords while improving keyword positions across the board.
However, much of the site’s existing content was thin, which would make it hard to compete in search results for the competitive travel niche.
The Strategy
To address these challenges, we built a strategy centred around strengthening both the websites’ authority and user value. The first step was extensive keyword research to identify opportunities that could bring in relevant, high-intent traffic. From there, we re-optimised existing content and created new pieces designed to establish topical authority — not just general travel advice, but content that encouraged users to book services directly with Adventures Unbound.
Alongside this, we addressed the websites’ technical SEO issues to improve crawlability and site performance. We also set out to reposition the site as a reliable resource for travelling in the US by creating high-quality backlinks.
The Execution
As per the plan, we created content tackling specific properties as well as evergreen guides that would continue to attract traffic over time. Each piece was carefully fact-checked and optimised around relevant keywords, ensuring both accuracy and SEO performance.
Competitor research guided our targeting, helping us uncover content gaps and keyword opportunities. Meanwhile, technical issues were identified and fixed to strengthen overall site health. Backlinks were built from reputable sources, reinforcing the domain’s authority that supported keyword rankings.
The Results
Did we meet the goals set for the project so far? Let’s take a look at the data to find out!
Goal: Boosting traffic and bookings
We’re pleased to say that we’ve delivered the results that Adventures Unbound were looking for here, because as can be seen from the screenshot below:
- The Key traffic metrics (‘New Users’, ‘Total Users’ and ‘Returning Users’ have all seen huge increases during the project:
- ‘New Users’ is up 882%
- ‘Total Users’ is up 872%
- ‘Returning Users’ is up 462%
- Likewise, the ‘Key Events’ metric (which will include bookings) has increased, being up 5%.
Goal: Increasing clicks
The screenshot below clearly shows that between the dates of June 22 and September 21, 2025, Adventures Unbound earned nearly 4 times the number of clicks they earned over the same period in 2024. Goal achieved!
The same screenshot also shows that they also earned over 10 times the number of impressions (times when an Adventures Unbound page is provided to a user as part of their search results).
Goal: Increasing page one keywords and overall keyword rankings
Here we’ll compare the two screenshots below, which show Adventures Unbound’s situation as regards keyword rankings and positions at project start, and how things sit at the time of producing this case study. As you can see, the data shows that again we’ve achieved the goal set, because:
- At project start the client held 30 keyword rankings in total.
- Now, they have 2,881. That’s an increase of 9503%!
- At project start, none of their initial 30 rankings were on page one of the results.
- Now, they have 123 keywords that are ranking on page one.
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